Part Time Digital Marketing and Analytics Instructor

Position Information

Position Title Part Time Digital Marketing and Analytics Instructor

Position Category Faculty

Position Status

FLSA Exempt

Advertised Salary $1,008 per lecture hour/$903 per lab hour.

Department Digital Media

Working Hours

General Description

SUNY Niagara has a need for a part time instructor to teach the new Digital Marketing and Analytics course, which is an interdisciplinary class within the Division of Arts, Humanities and Social Sciences.

Classes are held on SUNY Niagara’s main campus in Sanborn, NY.

Applicants must be able to attend in-person meetings, professional development, and other obligations on the Sanborn campus.

In order to build and maintain an active pool of qualified candidates to meet our present and future needs for this position, SUNY Niagara will accept applications on a continuous basis. Openings may or may not exist at this time. Applications are evaluated on an as-needed basis, and candidates will be contacted when the department has an opening. Candidates who submit their information may or may not be notified as to the status of their application.

Typical Work Activities

• Teach courses in the delivery format agreed upon (face-to-face, face-to-face with Zoom option, hyflex, hybrid, blended, or online)

• Hold office hours (in person or virtual as appropriate)

• Track attendance

• Complete census reports

• Report assessment of student learning outcomes at the conclusion of the term

• Report grades at the conclusion of the term

Essential Functions

Ability to navigate relationships with diverse populations. Must be able to communicate effectively with students, co-workers, supervisors and the campus community. Must be able to develop, prepare, and present information. Must be able to operate computers, have reliable internet service, and must adjust any teaching to the Americans with Disabilities Act provisions.

Required Qualifications

• Bachelor’s degree in Digital Marketing or related field;

• Demonstrated evidence of knowledge and experience (educational and/or professional) in digital marketing including, but not limited to, social media analytics, Google analytics, Search Engine Optimization, customer segmentation, and key performance indicators;

• Excellent oral communication skills.

Desirable Qualifications

• Master’s degree or terminal degree in Digital Marketing or related area.

• Demonstrated evidence of knowledge and experience using online and social media platforms for organizational engagement; experience administering integrated media campaigns;

• Experience teaching college-level courses;

• Experience with instructional technology and teaching in virtual formats.

License(s)/Certifications

About SUNY Niagara

SUNY Niagara is a thriving educational institution located between the picturesque landscapes of Niagara Falls and the vibrant city of Buffalo, NY. Our college serves a diverse student population and is committed to providing a supportive and inclusive learning environment. With a commitment to academic excellence and student success, SUNY Niagara offers a supportive and collaborative environment for both faculty and staff.

SUNY Niagara is an accredited institution of higher education that offers high-quality academic programs leading to degrees and certificates that are supported by outstanding student services. The top 4 majors of our students are Liberal Arts and Sciences, Nursing, Psychology, and Criminal Justice. In 2023, SUNY Niagara ranked #1 in graduation rate among community colleges in New York State!

SUNY Niagara provides a variety of cultural, athletic, social, and international experiences, as well as community education, small business, and workforce development that supports economic development that positively impacts the quality of life of valued stakeholders. The college operates through a collegial model of shared governance and transparency and is accountable for meeting the highest standards of professionalism and integrity.

SUNY Niagara has two locations in western New York consisting of 287 acres and 11 buildings. The Sanborn, campus is minutes from Buffalo, Niagara Falls, and the Canadian border and is centrally located between the county’s three main cities of Lockport, Niagara Falls, and North Tonawanda. The Sanborn campus offers a traditional college experience with world-class academics, knowledgeable faculty members, state-of-the-art classrooms, NJCAA athletics, and on-campus housing. We continue to invest in our facilities with the addition of the Learning Commons Center, which has become the nucleus of the campus; a place for faculty to collaborate and help students develop critical thinking skills while incorporating state-of-the-art technology and innovative student support services. We also modernized our campus dining commons, providing quality meal options in a sleek, comfortable, collaborative environment.

The Niagara Falls Culinary Institute ( NFCI ) is located in the heart of one of the world’s biggest tourist destinations, Niagara Falls. Fully outfitted with modern labs and tools for students to use as they train in both classic and trendy techniques, NFCI is home to Culinary Arts, Baking and Pastry Arts, and Hospitality programs. The college also operates Savor, a fine dining restaurant, and La Patisserie, a European-style pastry café, at NFCI .

Our college nurtures and empowers its students and employees in ways that recognize and value our common humanity as well as the richness of our diversity. SUNY Niagara welcomes applicants who want to join a leading regional institution that provides a dynamic, educational environment, responds to students’ current and emerging needs, and strengthens its community. At SUNY Niagara we embrace diversity and promote inclusion throughout the institution by recognizing, accepting, and celebrating differences within our campus and surrounding communities. Therefore, we desire and pursue candidates who share those principles and encourage applicants from all backgrounds to apply to our positions.

EEO Statement

SUNY Niagara does not discriminate and prohibits harassment or discrimination related to any protected category including creed, ethnicity, citizenship, sexual orientation, national origin, sex, gender, pregnancy, disability, marital status, political or social affiliation, age, race, color, veteran status, military status, religion, sexual orientation, domestic violence status, genetic information, gender identity, gender expression or perceived gender. Women, minorities, veterans and individuals with disabilities are encouraged to apply.

Posting Detail Information

Posting Number F199P

Open Date 09/14/2023

Close Date

Open Until Filled Yes

Special Instructions Summary

SUNY Niagara considers only those applications that clearly demonstrate the applicant meets all required qualifications as indicated on the posting, please review the qualifications before applying. Persons meeting the required qualifications as stated above should submit the following:

• cover letter that addresses each of the qualifications

• resume

• unofficial transcripts

• names and contact information for three (3) current, work related references

Incomplete packets will be rejected for lack of information.

Supplemental Questions

Required fields are indicated with an asterisk (*).

• • Do you possess at least a Bachelor's degree in Digital Marketing or related field?

• Yes

• No

• • Do you have knowledge and experience (educational and/or professional) in digital marketing including, but not limited to, social media analytics, Google analytics, Search Engine Optimization, customer segmentation, and key performance indicators?

• Yes

• No

Documents Needed to Apply

Required Documents

• Resume

• Cover Letter

• Transcripts

Optional Documents

• Letter of Recommendation

• Curriculum Vitae

• Portfolio

• Certifications/Licenses

• Transcript 2

• Transcript 3