Account Director
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At a glance
Requirements
Credentials this posting asks for.
Job overview
Zimmerman Advertising is hiring an Account Director. The Account Director oversees a team managing marketing and advertising initiatives for assigned clients. This role involves a hands-on approach to developing and implementing new initiatives, as well as assisting in the creation of marketing and advertising strategies. The director is responsible for client relations, ensuring strategy and metrics are successful, and keeping agency management informed.
Key focus areas include Monitor client business daily/weekly to ensure strategy & metrics are successful, Develop strong relationships with Client(s) responsible for development of advertising programs, and Anticipate Client needs, keeping the agency in the position of leading vs following.
Successful candidates bring Bachelor's In Marketing/Advertising/Communications and 5+ Years Account Director. Important skills include Client Relations, Anticipate Client Needs, Business Building Approach, Thorough Understanding Of Overall Media Environment, Thorough Understanding Of Client Industry And Business, and Account Management Background.
Skills & qualifications
Skills
Qualifications
Full job description
Overall Objective
The Account Director is responsible for overseeing a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.
Responsibilities
Client Relations:
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Monitor client business daily/weekly to ensure strategy & metrics are successful
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Develop strong relationships with Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
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Anticipate Client needs, keeping the agency in the position of leading vs following
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Counsel with senior level Client(s) on any potential changes
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Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
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Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits
Marketing / Special Projects:
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Create atmosphere that demands a business-building approach to Client’s business.
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Utilize Agency resources to develop plans to grow business
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Attend monthly marketing/advertising meetings.
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Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel
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Present national creative, media plans, promotions, strategies, music, etc. at meetings
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Prepare materials for and participate in meetings, including National creative, media, and promotional plans
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Establish regular competitive reporting for Client review (sales, share SOV).
Requirements
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Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
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5+ years experience as an Account Director or Account Supervisor in a full-service Advertising/Marketing agency
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Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
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A strong account management background, including past experience managing client accounts and supervising account teams
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Proven leadership abilities and managerial experience as a disciplined team leader.
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Experience identifying superior business building opportunities
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A strong sense of urgency and commitment to get the job done quickly and with high quality
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Excellent communication skills, both written and verbal, with people at all levels of an organization
Required SkillsRequired Experience
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