Director of Product Marketing
Most applications go out cold — see where you stand first. No sign-up to start.
Don't just apply. Show up ready.
Olive works from this exact posting — no sign-up to start.
At a glance
Job overview
Kadence is hiring a Director of Product Marketing. Kadence is seeking a Director of Product Marketing to lead their Product Marketing team. This role involves hands-on ownership of positioning, launches, competitive strategy, and enterprise-ready go-to-market execution for a hypergrowth workplace operations platform.
Key focus areas include Own category-leading positioning and messaging that resonates and converts with decision makers., Collaborate with wider Kadence teams on product launches and related messaging end-to-end., and Lead competitive strategy including intel, battlecards, win themes, deal debriefs, and sales plays..
Successful candidates bring 6–10+ Years B2B SaaS Marketing Experience, 3+ Years Product Marketing Experience, and Proven Success Marketing to Upper Mid-Market/Enterprise Buyers. Important skills include Positioning, Messaging, Product Launches, Competitive Strategy, GTM Execution, and Competitive Intel. Preferred (not required): Workplace Tech Experience, Analyst Relations, PR/Comms Motions, and Social Media Collaboration.
Skills & qualifications
Skills
Qualifications
Full job description
Kadence is on a hypergrowth path, building the category-defining workplace operations platform of the future. We’re hiring a Director of Product Marketing to lead the Product Marketing team while staying hands-on, owning positioning, launches, competitive strategy, and enterprise-ready GTM execution.
What you’ll do
-
Own category-leading positioning & messaging that resonates & converts with decision makers in the upper mid-market/enterprise.
-
Collaborate with the wider Kadence teams on product launches and related messaging end-to-end
-
Lead competitive strategy: intel, battlecards, win themes, deal debriefs, and sales plays.
-
Expand Sales & CX enablement (pitch/demo narrative, ROI stories, objection handling, training) and build content based on real customer insights.
-
Partner deeply with Engineering, CX, and Leadership to influence the product roadmap and align on execution.
-
Collaborate with PR/Comms, analysts, and social/content to amplify POV, launches, and customer proof.
Qualifications
-
6–10+ years in B2B SaaS marketing with 3+ years in Product Marketing, including ownership of positioning, messaging, launches, and enablement.
-
Proven success marketing to upper mid-market / enterprise buyers (multi-stakeholder deals, longer cycles, procurement/security/IT considerations).
-
Demonstrated competitive, category-leader mindset: you’ve built competitive intel, battlecards, uncovered win/loss themes, and improved win rates in head-to-head deals.
-
Strong cross-functional collaboration with Product + Engineering, Sales, CX/CS, and Executive Leadership; able to influence without heavy process or authority.
-
Exceptional communication: crisp storytelling, strong executive presence, and high-quality writing for internal enablement and external narratives.
-
Metrics-driven operator: can define success metrics (pipeline influence, conversion, win rate, adoption/activation, retention/expansion) and iterate based on results.
Preferred
-
Experience in workplace tech (space/desk/room booking, workplace ops, IT/CRE/Facilities/HR tech) or adjacent enterprise SaaS categories.
-
Experience partnering with or running Analyst Relations and PR/Comms motions (briefings, narratives, launch coverage).
-
Experience collaborating closely with Social Media/Content to turn product POV and launches into consistent market visibility.
You've read the whole posting — now see how you match it.