Media Planning Director

Overall Objective

The Media Planning Director, Automotive manages the efforts of his/her assigned teams for Automotive Clients in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

Responsibilities

• Learns all phases of the Automotive clients’ marketing objectives.

• Manages the development, implementation and optimization of integrated media plans, strategies and tactics.

• Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials.

• Make presentations directly to client senior executives and associated client team members.

• Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.

• Prepares media authorizations per approved plans/project requests.

• Prepares budget recaps for clients.

• Trains and supervises supervisors, planners and assistants in all media channels

• Monitors active buys during the negotiations process and checks final buys for adherence to guidelines.

• Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients

• Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients

• Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses

• Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile.

• Develop POVs as needed in response to Automotive client needs or requests

• Ensures relationships with account teams are harmonious and productive

• Regularly meets with stakeholders to ensure alignment

• Regularly meets with direct reports to provide feedback and coach/develop team

Requirements

• Bachelor’s degree in related field or equivalent experience

• 8-10+ years media planning experience within an Advertising/Marketing Agency

• Must have experience supporting Automotive clients

• Prior experience in a supervisory role

• Experienced across most major media channels; sufficient knowledge in both traditional and digital channels

• Proven ability to develop high quality media strategies that drove results

• Experience negotiating short and long-term contracts with vendors

• MS Office: Internet Explorer, Excel, Word and PowerPoint

• Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.)

Required SkillsRequired Experience