Product Marketing Manager

About Rivet Rivet is an American company building integrated task systems — fusing hardened hardware with software, sensors, AI, and networking — for industrial workforces and defense personnel. We create capabilities that multiply the effectiveness of every individual and withstand the world’s toughest environments.

We serve the people who build, operate, maintain, and defend our way of life. From technicians and engineers to first responders and service members, they embody the hard work, ingenuity, and meritocratic values that drive Western prosperity. Yet too often they are forced to rely on outdated tools that fail under modern pressures. Rivet exists to reset that priority.

At Rivet, you’ll join a mission-driven team that fuses disciplines to deliver decisive outcomes where they matter most. Whether shaping our technology, strengthening our partnerships, or building our culture, every role here contributes to equipping the front lines with the modern systems they deserve.

Work Authorization Requirement: Due to the nature of our business and compliance with federal regulations, all candidates must be a "U.S. Person". Upon hire, you will be required to provide documentation verifying your status as a U.S. Citizen, a lawful permanent resident, or a protected individual under 8 U.S.C. 1324b(a)(3).

Summary

The Product Marketing Manager (PMM) drives the articulation, positioning, and adoption of Rivet’s solutions across aerospace, defense, and industrial markets. This role sits at the intersection of product, commercial, and customer success—translating complex technical capabilities into clear, compelling narratives that unlock new business and expand existing programs.

The PMM is responsible for shaping how Rivet shows up to customers and partners. This includes developing solution positioning, building go-to-market (GTM) strategies, and executing campaigns that drive awareness, engagement, and adoption. The role requires strong intuition for customer needs, the ability to distill technical systems into tangible value, and a bias toward action in ambiguous, fast-moving environments.

As a cross-functional partner, the PMM collaborates closely with engineering, implementation, and commercial teams to ensure consistency between what we build, what we say, and what customers experience. This role also plays a key part in enabling internal teams—ensuring everyone at Rivet can clearly communicate our solutions and their impact.

At Rivet, the PMM is uniquely positioned to shape how frontier technology is understood, adopted, and scaled across some of the most demanding industries in the world.

Responsibilities

• Develop and refine solution positioning, messaging, and narratives for Rivet’s core offerings across aerospace, defense, and industrial markets

• Design and execute growth- and adoption-focused campaigns with government and commercial customers

• Build and operationalize GTM playbooks in partnership with industry and technology partners

• Create business cases and launch strategies for new product extensions, capabilities, and market expansions

• Own or contribute to key solution and brand communication channels, including website, social, events, and field-facing materials

• Partner with Deployment Strategists and commercial teams to ensure consistency between marketed solutions and delivered outcomes

• Support business development efforts through compelling solution narratives, collateral, and proposal inputs

• Enable internal teams with clear, scalable materials that improve company-wide understanding of Rivet solutions

• Continuously gather market, customer, and competitive insights to refine positioning and identify new growth opportunities

Requirements

• 5+ years in solutions marketing, product marketing, or GTM roles for complex technical products or platforms

• Experience in aerospace, defense, advanced manufacturing, or adjacent deep-tech industries strongly preferred

• Demonstrated ability to translate technical systems into clear, differentiated customer value propositions

• Experience building and executing GTM strategies, campaigns, or product launches

• Strong written, verbal, and visual communication skills, with experience creating customer-facing content and narratives

• Experience working cross-functionally with engineering, sales, and customer-facing teams

• Familiarity with government and/or enterprise procurement environments is a plus

• Ability to operate independently in ambiguous environments and drive initiatives from concept to execution

• Willingness to travel up to ~25% as needed to engage with customers, partners, and internal teams

• This position requires U.S. citizenship due to contract obligations; must have ability to be cleared

Compensation may vary within the posted range based on relevant experience, skills, education, and other job-related factors. In addition to base salary, this role may be eligible for equity and other forms of compensation. Eligible employees also receive a competitive benefits package, including unlimited PTO.

Rivet is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law. Certain roles may require U.S. Person status, security clearance eligibility, or other requirements imposed by law or government contract.