Growth Marketing Manager

About Zero Homes Our mission is to rebuild American communities through healthy, affordable homes. At Zero Homes, we operate on a simple premise: when you make contractors successful, homeowners win. The current home services industry is fragmented, complex, and opaque, which is frustrating for homeowners and exhausting for contractors. We are changing this by building a home upgrade marketplace that enables a simple, central, transparent process for homeowners and contractors to complete projects. Through our platform we handle design, quoting, procurement, and customer service, allowing our contractor network to focus on what they do best and make them money: delivering projects. For homeowners, this delivers a predictable, high-quality, and transparent experience—transforming home upgrades from a source of anxiety into a seamless experience.Our vision is to create a world where homeowners and contractors in all 50 states can leverage our platform to execute thousands of projects every week within the next 36 months. We work by a clear set of values:

• Be a "can kid," not a "can’t kid": We own our outcomes and go to extraordinary lengths to solve problems.
• Go fast, be clear: Speed is our advantage, and we sweat the details to deliver an extraordinary customer experience.
• Customer & Contractor Obsessed: We have a deep, personal understanding of the work to be done. We stay curious about our contractors' craft and the stories of our homeowners.
• Win, as a team: We are building an iconic business that will reinvent the industry, and will do so together. If you are ready to build a world-class consumer experience that genuinely rebuilds American communities, come build with us. About the Role & Your Impact Zero Homes is looking for a Growth Marketing Manager that understands the arc from demand generation to demand capture. Today the job is demand capture: meet homeowners already shopping and convert efficiently. Tomorrow it’s demand generation: build category awareness for home electrification in every market we enter, so the addressable pool grows ahead of the funnel.

Reporting to the Head of Marketing, you’ll run Meta + Google paid media today and lead expansion across every surface — paid and unpaid — that builds awareness and category demand alongside conversion: Reddit, TikTok, ChatGPT, programmatic + contextual, connected TV (CTV), Google Business Profiles, and the organic social, creator, and community channels that compound around them. You’ll manage our paid media agency and partner with Product Marketing on conversion.

What You'll Do

• Balance capture and generation, paid and unpaid: convert in-market homeowners on Meta and Google today, and build category awareness across CTV, programmatic, Reddit, TikTok, and the organic and community surfaces that compound alongside paid — so tomorrow’s pipeline outgrows today’s.

• Optimize for lead quality, not just quantity: tune audiences, creative, and bidding to qualified SQLs and downstream revenue, and push beyond lead capture to influence pipeline velocity and close rate.

• Own the non-paid acquisition mix alongside paid: organic social (TikTok, Reddit, YouTube), AI/LLM discovery (ChatGPT, Perplexity, AI Overviews), and creator/community presence — channels that earn awareness when paid isn’t running and amplify the surfaces it is.

• Oversee Google Business Profile across every market (citations, review response, map-pack rankings, local schema) as one of our most leveraged organic surfaces.

• Build the always-on engine: audience architecture, bidding, creative cadence, geo and utility-program segmentation, and budget pacing that keeps CAC predictable across markets.

• Run the performance-creative loop with our Creative agency: brief, ship, test, and document a pipeline of static, motion, and video ads.

• Partner with Product Marketing on landing-page and quote-flow conversion optimization.

• Leverage our hyperlocal landing system (city, neighborhood, utility, program pages) to give every market paid surface area to convert.

• Inform the repeatable GTM plan for each new market, shipping localized creative, launch pacing, and reporting that tells us when to scale, hold, or rework. What You Bring

• 5-8 years in Growth, Performance, or Paid Acquisition owning Meta + Google budgets; considered-purchase B2C (climate, home services, or trades) a major plus.

• Built paid acquisition as a system (audience infra, creative pipeline, testing cadence, attribution), not just run campaigns.

• Range across paid and unpaid: you’ve grown an audience through organic social, creator, community, or earned channels — not only through ad accounts — and know when each channel earns its keep.

• Working fluency in SEO and content fundamentals, you understand why non-paid channels can’t grow without it: how search, content structure, and on-page choices feed organic social, AI/LLM discovery, and GBP performance.

• Track record on both capture and awareness KPIs — e.g., 20%+ blended CAC reduction, branded-search or aided-awareness lift in a target geo, or channel diversification across 3+ surfaces.

• AI-enabled yourself to move fast across any stack. Ours: HubSpot, PostHog, Storyblok, Linear, Claude/Cowork. Nice to Have

• Experience in home services, energy, construction tech, or the trades.

• Background in a B2C business where data, testing, and conversion optimization drove the roadmap — and where you can point to specific wins you owned.

• Experience with high-AOV, high-consideration B2C where conversion takes weeks.

• Experience with Agile SCRUM methods and frameworks. Zero Homes is committed to creating an inclusive and accessible experience for all candidates. We encourage you to apply even if you believe that you do not meet all of the above criteria! 115000 - 150000 USD a year

• 📈 Equity - 🩺 Medical, Dental, and Vision - 🏝️ Generous PTO + unlimited sick days - 🏠 Primarily an in-office role, with a flexible schedule - 🖥️ Workstation stipend