Marketing Manager

Right At Home Nashville - 2022 Best Of Homecare Employer Of The Year Winner!

The Marketing Manager is responsible for promoting sales and creating a positive identity for the company through promotional material and personal visits. The Marketing Manager is responsible for increasing care hours, developing a profitable referral source pipeline, and gaining market share.

Marketing Manager Essential Duties and Responsibilities

• Communicates effectively 1:1 and in group settings.
• Easily articulates the vision and standards.
• Keeps team and referral sources informed.
• Communicates information on market share strategy to team.
• Generates new solutions to problems or suggests innovative improvements to current processes.
• Creates promotional material as needed.
• Investigates competitive landscape and identifies opportunities to gain market share.
• Pre-plans weekly sales activities.
• Categorizes referral sources by profitability.
• Maintains up-to-date competitive files, charges and pay rates.
• Maintains all sales activity in the Customer Relationship Manager database.
• Maximizes efficiency and cost effectiveness in daily activities.
• Tunes in to the opinions, feelings and needs of people.
• Understands the impact of one’s behavior on others and is patient and empathetic.
• Lets others speak and actively listens to address specific needs.
• Builds and maintains trusting relationships with all stakeholders.
• Builds referral pipeline by nurturing genuine relationships.
• Exhibits friendliness, sense of humor, genuineness and a caring nature.
• Even when frustrated, treats people with respect.
• Is energized by developing and meeting annual sales goals.
• Establishes new sales opportunities.
• Passionately strives to achieve positive results.
• Conveys strong need to win.
• Has a reputation for not giving up.
• Continuously asks for the business.
• Leverages competitive environment to gain market share.
• Presents ideas and data, which outline new service opportunities and sales potential.
• Represents the agency in the community.
• Exhibits dynamism, enthusiasm, charisma, excitement and a positive “can do” attitude.
• Participates in educational opportunities in healthcare.
• Coordinates sales activity with all office staff to ensure appropriate follow-up.
• Is highly knowledgeable in the agency service lines, service fees and client base.
• Proposes services and institutes contractual agreements with clients.

Marketing Manager Knowledge, Skills, and Abilities

• High school graduate or equivalent with two years of business experience.

• Basic office and computer skills and organizational abilities. Excellent interpersonal relations abilities. Excellent telephone skills.

• Knowledge of common medical terminology.

• Able to work independently, demonstrating sound judgment.

• Read, write, speak and understand English as needed for the job.

• Be available as required for on-call duty outside of normal office hours.

Marketing Manager Working Conditions Professional office environment and in-home settings with regular sitting and considerable walking or standing requirements.

Marketing Manger Benefits Competitive Pay Company Car Bonus Program Health/Dental/Life Insurance Paid Time Off Advancement Opportunity