(USA) Senior Manager, Marketing Planning and Strategy - Marketing Technology.

Position Summary...

What you'll do...

Role summary:

The Senior Manager, Marketing Technology will lead the strategy and evolution of Walmart Marketplace Seller Marketing’s technology ecosystem, enabling personalized, scalable, and measurable seller experiences. Reporting into Marketing Enablement & Intelligence (ME&I), this leader will own the MarTech capability roadmap and partner with Product, Engineering, Data, and Marketing teams to translate business needs into scalable technology solutions. The role will drive platform governance, integration, automation, and technology investments while advancing intelligent, data-driven, per-seller decisioning across channels and markets.

About the team:

The Marketing Enablement & Intelligence (ME&I) team supports Walmart Marketplace Seller Marketing by integrating marketing operations, technology, analytics, and localization. This team develops systems and processes that enable data-driven decision-making, streamlined execution, and measurable business outcomes. Collaborating across functions, ME&I enhances efficiency and scalability in marketing efforts. The team focuses on strategic planning, marketing technology solutions, and automation to drive growth and optimize performance. Members contribute to building capabilities that align with business goals, ensuring effective marketing strategies and execution that support Walmart’s overall objectives.

What you'll do:

• Own the Seller Marketing MarTech strategy, roadmap, architecture, and technology investments.

• Lead the evolution and integration of CRM, automation, personalization, content management, and digital platforms.

• Partner with Product, Engineering, and Data teams to translate business needs into scalable technology capabilities.

• Advance AI-enabled personalization, journey orchestration, and intelligent per-seller decisioning.

• Establish platform governance, standards, and adoption practices while simplifying workflows and improving operational efficiency.

• Partner with Analytics to strengthen data integration, measurement, and marketing effectiveness.

• Lead technology evaluation, vendor management, and build-versus-buy decisions.

• Build MarTech capabilities and influence cross-functional technology priorities.

What you'll bring:

• Extensive experience in marketing technology, CRM, automation, digital platforms, or product management.

• Proven ability to develop and execute enterprise-scale MarTech strategies and roadmaps.

• Strong knowledge of CRM/CDP, personalization, journey orchestration, content management, analytics, and data integrations.

• Ability to translate business requirements into scalable technical solutions.

• Experience partnering with Product, Engineering, Data, and Marketing teams.

• Understanding of customer data, segmentation, consent, activation, and measurement.

• Experience evaluating vendors, technology investments, and build-versus-buy decisions.

• Strong strategic thinking, stakeholder management, and cross-functional leadership skills.

• Ability to lead complex initiatives from strategy through implementation.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart (https://one.walmart.com/) .

San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00

Bentonville, Arkansas US-30008: The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

• Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'

experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

850 Cherry Ave, San Bruno, CA 94066-3031, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.