Brand Manager, Eggo Innovation

Accelerator is Mars Snacking's growth engine, focused on unlocking growth across high-potential categories and brands. The Better   For   You   portfolio includes KIND ® , RXBAR ® , Nutri-Grain ® , Special K Bars ® , and Pure Organic ® , while the Tasty & Wholesome portfolio includes Eggo ® , Rice Krispies Treats ® and Pop Tarts ® .   Combining the scale of Mars with the agility of a growth business, Accelerator is driving innovation, accelerating performance, and transforming the way work gets done through data, automation, and AI-enabled solutions.

Reporting to the Brand Director, the Brand Manager, Eggo Innovation leads innovation and renovation initiatives that drive growth across the Eggo business within the Tasty & Wholesome portfolio. This role is responsible for shaping a robust, consumer-driven and commercially viable innovation pipeline, leading the development and commercialization of new products, and executing renovation initiatives that accelerate growth, strengthen brand equity, and drive profitability.

The position serves as a key member of the Eggo marketing team, leading cross-functional teams and partnering closely with Marketing, R&D, Sales, Finance, and Supply Chain to bring innovation strategies from concept through commercialization. As part of the Accelerator division, this role plays an important part in shaping the future of the Eggo brand and building a strong pipeline of innovation that supports long-term growth.

A Taste of What You’ll Be Doing

• Innovation Strategy and Pipeline – Lead the development and execution of a 3–5 year innovation strategy that delivers sustainable growth through new platforms and penetration driving product launches. Responsible for all aspects of product development from concept through to commercialization.

• Portfolio Architecture and Renovation – Set the strategic direction for our future portfolio, including recipe improvement and optimization, pack/price architecture initiatives, and margin enhancement projects that strengthen the Eggo portfolio.

• Consumer-Centric Marketing Leadership – Champion the voice of the consumer, translating insights, emergent eating trends, and friction points into commercially viable innovation propositions. Lead and participate in ideation workstreams, leveraging consumer insights to develop winning innovation.

• Team Leadership & Talent Development – Lead, coach, and develop one direct report and multi-functional project teams and agency partners to build and execute successful new product launches, partnerships, and re-stages.

We’re Looking For Someone With

• Bachelor's degree; MBA or Master's degree in Marketing, Business Management, or a related field strongly valued.

• Progressive marketing leadership experience, including experience leading, coaching, and developing teams.

• Demonstrated experience in brand management, including brand strategy, innovation, and business growth leadership.

• Proven ability to effectively engage, influence, and collaborate with senior leaders and company executives.

Compensation

The annual salary range is $108,160 – $141,960, which is based on various factors such as location, experience and skill. Discretionary bonuses based on company and individual performance are also available.

What’s Next

Applications for this position will be accepted through November 6, 2026. After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. All applicants must have permanent legal authorization to work in the United States. Kellanova does not sponsor employment visas for this role.

Benefits include medical, dental, vision, life, accidental death & dismemberment insurance, employee assistance program, short-term disability coverage, and long-term disability insurance. Also, voluntary income protection benefits such as supplemental life, accident as well as a 401(k) plan with company contributions is available. Part-time employees may have access to benefits on a pro-rated basis. See KellanovaTotalHealth.com for more information.

Need assistance throughout the application or hiring process? Email

[email protected].

Get to Know Us

We’ve always been driven to unleash the full potential of our differentiated brands and our passionate people. Our iconic, world-class brands at Kellanova include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. You can learn more here , and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let’s shape the future of snacking.

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here (https://betterdayspromise.kellanova.com/equity-diversity-inclusion) .