Associate Manager Marketing CH/TW/HK & Oceania

Why Hershey: At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day. About The Hershey Company The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dot’s Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. * How will you fit in the big picture?* As an Associate Marketing Manager, you will support the development and execution of Hershey's marketing agenda across China, Taiwan, and Hong Kong. You will translate APAC brand strategies and growth priorities into locally relevant marketing programs that drive sales, market share, brand equity, and consumer engagement. Working closely with Commercial, Customer Marketing, distributor partners, and agency teams, you will help ensure that marketing investments are effectively activated across social, digital, e-commerce, and retail channels to deliver measurable business results. What will you do? * Support the development of annual brand and market plans by leveraging consumer, customer, category, and competitive insights. * Translate APAC brand priorities into locally relevant marketing initiatives and commercial opportunities across China, Taiwan, and Hong Kong. * Lead execution of integrated marketing campaigns across social media, digital, e-commerce, media, PR, and retail activation channels. * Manage agency partners across creative, media, social, public relations, and commerce activation to ensure delivery against agreed objectives and KPIs. * Drive social media, creator/KOL, and e-commerce marketing programs to improve brand engagement and conversion performance. * Partner closely with Commercial, Customer Marketing, distributors, and retail partners to maximize in-market execution, shopper conversion, and sales performance. * Support planning, tracking, and optimization of marketing budgets to maximize return on investment and business impact. * Contribute to brand portfolio and channel initiatives that improve distribution, visibility, shopper conversion, and overall business performance. * Support innovation and renovation projects through insight generation, launch planning, commercialization activities, market execution, and post-launch evaluation. * Conduct consumer, customer, category, and competitive analyses to identify growth opportunities, business risks, and optimization opportunities. * Evaluate marketing effectiveness and provide recommendations to improve sales, market share, brand health, and return on investment. * Minimum Requirements* Experience: * 6-10 years of marketing experience within FMCG, food & beverage, consumer health, beauty, or other fast-paced consumer goods industries. * Proven experience developing and executing marketing programs that drive commercial results and brand growth. * Strong understanding of the China social media, creator/KOL, digital commerce, and retail ecosystem. * Experience managing integrated marketing campaigns across social, digital, e-commerce, and retail channels. * Experience collaborating with distributors, retail partners, agencies, and cross-functional teams. * Strong analytical and commercial acumen, including experience evaluating business performance and marketing effectiveness. * Experience managing budgets and supporting profitable business growth. * Experience working within regional or matrix organizations is preferred. * Experience supporting China market ownership and exposure to Taiwan and Hong Kong markets is preferred. * Strong stakeholder management, communication, leadership, and problem-solving skills. * Education:* Bachelor’s Degree in Marketing, Business Administration, Commerce, Communications, or a related field. Benefits and Perks At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work. * Health & Wellbeing: Medical, plus wellness programs that support your physical and mental health. * Financial Security: Competitive pay, annual incentive opportunities. * Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable. * Growth & Development: Career development programs, learning opportunities, and internal mobility. Benefits may vary based on role, location, and eligibility. The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to [email protected]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.