Program Manager, Marketing

This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/13709458 Job Description: Program Manager, Marketing Location: Leawood, KS (On-site) Role Overview This organization is seeking a Program Manager, Marketing to develop and execute marketing strategies that drive guest engagement, product revenue, and overall profitability. The selected professional will lead marketing planning, promotional strategy, merchandising initiatives, and guest-facing programs to increase product attachment and average spend. Working cross-functionally, this role identifies key opportunities to influence consumer purchase behavior and deliver measurable business results. Key Responsibilities - Develop and execute annual food and beverage marketing strategies, promotions, and campaigns that drive revenue growth and consumer engagement. - Lead marketing efforts for assigned categories, including menu innovations, limited-time offers, product launches, and promotional programs from concept through execution. - Identify and evaluate growth opportunities through pricing, bundling, promotional strategy, guest insights, and market trends to increase product incidence. - Analyze campaign and product performance, leveraging data and consumer insights to optimize strategies and inform future initiatives. - Partner with Operations, Analytics, Loyalty, Technology, Finance, Creative, agencies, and suppliers to launch marketing initiatives. - Develop and lead merchandising and marketing strategies across digital menu boards, mobile ordering, kiosks, digital channels, packaging, and on-site materials. - Solicit and manage cooperative funding for promotions, while handling invoice reconciliation and budget management. - Present strategies, recommendations, performance results, and business opportunities to partners and leadership. - Manage marketing budgets, agency relationships, supplier partnerships, and cooperative marketing funding to increase effectiveness and return on investment. Required Qualifications Education: Bachelors degree in marketing, advertising, business, communications, or a related field is preferred. Experience: Five or more years of professional experience in marketing, brand management, category marketing, or consumer marketing is required. Proven experience executing strategic marketing initiatives with a sense of urgency and meeting deadlines is necessary. Experience leading cross-functional initiatives and managing multiple stakeholders from strategy development through execution and measurement is required. Technical Skills: Strong proficiency in MS Office applications is required. Knowledge of digital marketing, customer relationship management, paid media, mobile ordering, and consumer-facing digital experiences is necessary. Strong strategic thinking, analytical, decision-making, and problem-solving skills are required. Preferred Qualifications - Experience managing agencies, vendor partnerships, and cooperative marketing programs. - Professional experience in the food and beverage or hospitality industry. - Experience developing marketing briefs, business cases, and strategic recommendations. - Proven experience evaluating program performance and return on marketing investment to support corporate decision-making. - Merchandising, packaging, and channel marketing experience. - Ability to analyze cost/benefit reports to demonstrate return on investment. - Experience in project management and project ownership. - Experience directing creative development and providing guidance for photoshoots, content creation, and marketing asset production. Everforth Apex is a world-class IT services company that serves thousands of clients across the g obe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico. Everforth Apex uses a virtual recruiter as part of the application process. Click here{target="_blank" rel="noopener"} for more details. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at https://www.apexsystems.com/privacy-policy{target="_blank" rel="noopener"} Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemen