Organic Growth Analyst I

Job Description

The Organic Growth Analyst executes organic growth initiatives designed to increase brand visibility, audience engagement, customer acquisition, and retention. Working under the strategic direction of the Senior Organic Growth Analyst, this position optimizes website content for search engine optimization (SEO) and answer engine optimization (AEO), executes email sales and retention programs, coordinates social media activities, and supports influencer marketing relationships. The Organic Growth Analyst uses performance data, established best practices, and emerging marketing trends to continuously improve execution across organic channels.

Responsibilities

• Execute organic growth strategies and initiatives developed by the Senior Organic Growth Analyst across website content, email, social media, and influencer marketing channels.

• Optimize website content for SEO and AEO performance by implementing keyword, topic, content, metadata, internal linking, and other on-page optimization recommendations.

• Monitor organic search performance using analytics, search, and SEO tools to track results, identify trends, and surface potential optimization opportunities.

• Execute email sales and customer retention programs, including building and scheduling campaigns, maintaining automated journeys, segmenting audiences, conducting established tests, and monitoring campaign performance.

• Execute day-to-day organic social media activities across multiple platforms, including maintaining content calendars, scheduling and publishing posts, coordinating creative assets, and monitoring engagement.

• Coordinate influencer relationships and campaign activities, including outreach, communication, content coordination, campaign tracking, and maintenance of influencer records.

• Collaborate with copywriters, designers, and other members of the U-Pack marketing team to implement content and campaigns that align with established brand standards, audience needs, and organic growth strategies.

• Collect, monitor, and report key performance metrics across organic search, email, social media, and influencer programs, identifying trends and opportunities for further analysis.

• Stay informed of SEO, AEO, email, social media, and digital marketing trends and share relevant developments with the organic growth team.

• Maintain campaign calendars, documentation, and workflows to ensure assigned initiatives are completed accurately and on schedule.

• Other duties and projects, as assigned.

Requirements

Education:

• Bachelor's degree in Marketing, Communications, Business, or related field, required.

Experience:

• Prior copywriting experience, preferred.

• Experience in digital marketing, content marketing, SEO, email marketing, social media, or related area, preferred.

• Experience with digital marketing platforms, analytics, or campaign execution through employment, internships, or relevant coursework, preferred.

Computer Skills:

• Familiar with web analytics and search tools such as Google Analytics and Google Search Console, preferred.

• Familiar with SEO platforms such as SEMrush, Moz Pro, or similar tools, preferred.

• Familiar with email marketing or marketing automation platforms, preferred.

• Experience with social media publishing, scheduling, and analytics tools, preferred.

• Proficient with Microsoft Office applications, including Excel, PowerPoint, and Outlook.

Certifications:

• HubSpot Content Marketing Certification within 90 Days, required.

• Google Analytics Certification within 90 Days, required.

Additional Requirements:

• Working knowledge of SEO principles and content optimization, with an interest in emerging AEO and AI-driven search practices.

• Strong writing, editing, and proofreading skills with the ability to create and optimize content for digital channels.

• Strong attention to detail and ability to execute multiple campaigns and projects simultaneously.

• Analytical mindset with the ability to interpret performance data and identify trends.

• Strong written and verbal communication skills.

• Ability to collaborate effectively with writers, designers, and other marketing team members.

• Strong organizational and time-management skills with the ability to meet deadlines.

• Curiosity and willingness to learn new marketing platforms, technologies, and techniques.

• Ability to balance creative thinking with data-driven decision-making.

Other Details

Work Hours:

• Generally, 8:00 am - 5:00 pm with occasional irregular hours depending on workload.

Travel Requirements:

• Minimal (0%-25%)

Compensation:

• This is a salary position paid biweekly.

About Us

ArcBest is a multibillion-dollar integrated logistics company that's helped businesses build better supply chains for over a century. With 14,000+ employees across 230 campuses and service centers, we connect owned assets, a broad brokerage network and innovative technology to deliver end-to-end supply chain solutions for customers around the world.

An Equal Opportunity Employer M/F/Vet/Disability