Senior Marketing Specialist
MADISON, WIJob$60K/yrSeen 4 days agoSeen in employer's feed 4 days ago
Most applications go out cold — see where you stand first. No sign-up to start.
You apply on the employer's site, with no Olive account needed.
Watch jobs like this. New roles like this one near MADISON, WI, by email.
Don't just apply. Show up ready.
Olive works from this exact posting.
At a glance
Olive lists jobs from US employers, including remote roles you can work from the United States.
Job overview
The Wisconsin Union seeks a Senior Marketing Specialist to integrate marketing across membership acquisition, content management, projects, events, and brand strategies. The role works with the Marketing Associate Director and Wisconsin Union departments to engage target audiences and increase brand visibility. The ideal candidate is a marketing generalist with broad marketing knowledge and the ability to turn strategy into compelling content and measurable outcomes.
Skills & qualifications
Skills
Qualifications
Benefits
Full job description
JOB REQUIREMENTS: Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process. Job Category:Academic Staff Employment Type:Regular Job Profile:Marketing Specialist Job Summary: The Wisconsin Union is seeking a creative, and analytically minded Senior Marketing Specialist to help manage and integrate key marketing functions across membership acquisition, content management, specialized projects, events, and brand strategies. The Senior Marketing Specialist works with the Marketing Associate Director and experts within Wisconsin Union departments, enhancing the organization's ability to reach and engage target audiences and elevate our brand's visibility within the community. The ideal candidate is a marketing generalist with a strong grasp of all aspects of marketing - from brand management to analytics - and a proven ability to translate strategy into compelling content and measurable outcomes Key Job Responsibilities: Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques - Develops, implements, and maintains strategic marketing plans based on research and established strategies Department: Wisconsin Union, Strategy & Support, Integrated Marketing and Communications Compensation: The starting salary for the position is $60,000 - but is negotiable based on experience and qualifications. This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. For a summary of benefits, please see: https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf Required Qualifications: 5+ years of professional experience in full-lifecycle campaign management, specifically foscusing on marketing campaign and impact analysis. Experience... For full info follow application link. The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply. If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/ ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/056FB82BBE4240E0
How this job compares
Set against the 449 open Marketing Specialist jobs on Olive Jobs, counted November 4, 2026.
- Pay
- This posting$60K/yr
- US median$72–114K/yr204 salary ranges
This rate, $60K, is 39% below the US median midpoint ($98K) — in the lowest quarter of Marketing Specialist salary ranges across the US.
- Openings
- Olive Jobs lists 17 open Marketing Specialist jobs in Wisconsin and 449 across the US. 11% of them nationwide are listed as remote or flexible.
- Hiring the most across the US
- American Express Global Business Travel51 open
- Anywhere Real Estate40 open
- Deloitte18 open
- Experience
- This posting asks for at least 5 years of experience — more than three in four Marketing Specialist postings that state a minimum ask for (median 2 years, across 357 postings).
- Education
- 186 of the 449 open Marketing Specialist jobs (41%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 4, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
Prepare for this role
You've read the whole posting — now see how you match it.
