
PR Specialist, AI
Cupertino, CAFull-timeSeen todaySeen in employer's feed today
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Job overview
Apple’s worldwide communications team is seeking a specialist for its AI PR team to help shape the global narrative around AI capabilities. The role informs strategy and storytelling for Apple’s approach to generative AI, working across hardware, software, and services. The specialist works with reporters and content, analyzes media coverage and sentiment, and supports press and creator engagement for launches and PR campaigns.
Skills & qualifications
Skills
Qualifications
Full job description
Weekly Hours: 40
Role Number: 200694106-0836
Summary
Apple's worldwide communications team informs the world about the company, our innovative products and services, and the values that drive our company. The team includes professionals with backgrounds in public relations strategy, journalism, buzz marketing, event production, and more. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career!
Description
At Apple, we believe AI is one of the most profound technologies of our lifetime. As a specialist on the AI PR team, you will play a defining role in shaping the global narrative for the incredible capabilities powered by AI to the world. This role will help to inform the strategy and storytelling for Apple’s approach to generative AI, working at the intersection of hardware, software, and services.
Minimum Qualifications
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2+ years experience in public relations, PR agency or corporate settings
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Experience working directly with reporters and content to shape positive media coverage
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Ability to quickly analyze media coverage and sentiment, anticipate potential issues, and apply insights to the team’s work
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Excellent command of English, both written and verbal
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Bachelors degree in communications or equally relevant experience.
Preferred Qualifications
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Positive team-player who thrives working with others and is excited to represent Apple.
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A fast learner who is passionate about consumer technology.
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Creative thinker who has experience in or is excited to work with press and creators to drive meaningful impact for launches and momentum PR campaigns.
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Strong organizational skills, with the ability to focus, simplify tasks, and manage multiple projects and programs from start to finish under pressure.
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Exceptional written and verbal communication skills, with superb attention to detail.
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A self-starter with insatiable curiosity who connects dots quickly and sees around corners.
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Effective collaborator who will work cross-functionally across teams and geographies while demonstrating integrity at all times.
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Ability to quickly analyze media coverage and social sentiment for an executive audience.
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Bachelor's degree or equivalent experience.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
How this job compares
Set against the 914 open Public Relations jobs on Olive Jobs, counted November 12, 2026.
- Pay
- This postingNot listed
- California median$150–207K/yr154 salary ranges
- US median$22–25/hr45 hourly ranges
- Openings
- Olive Jobs lists 191 open Public Relations jobs in California and 914 across the US. 6% of them nationwide are listed as remote or flexible.
- Experience
- This posting asks for at least 2 years of experience — less than three in four Public Relations postings that state a minimum ask for (median 7 years, across 750 postings).
- Education
- 333 of the 914 open Public Relations jobs (36%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 12, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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