Demand Generation Manager - Public Sector
Remote · USJob$132–148K/yrSeen 2w agoSeen in employer's feed 4 days ago
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At a glance
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Job overview
The Lead Demand Generation Manager for Public Sector develops and executes integrated demand generation strategies to grow pipeline and revenue. The role owns planning, performance, forecasting, and optimization across assigned markets, using digital campaigns, ABM, webinars, nurture and partner programs, and sales activation. It partners across Sales and Marketing, measures effectiveness, advises leadership, and mentors team members.
Skills & qualifications
Skills
Qualifications
Full job description
Demand Generation Manager - Public Sector Job ID 2026-14537 # of Openings 1 Job Locations Remote - U.S. Category Marketing Hiring Range 132,000.00/Yr. To 148,000.00/Yr. Overview Lead Demand Generation Manager - Public Sector focus Location: United States Work Arrangement: Remote About the Role The Lead Demand Generation Manager 9Public Sector) is responsible for developing and executing integrated demand generation strategies that create, accelerate, and measure pipeline growth within assigned regions, industries, or market segments. This role owns end-to-end demand generation planning and performance - utilizing digital campaigns, ABM, webinars, nurture programs, partner programs, SDR alignment, content activation, and field marketing integration. The role is accountable for pipeline performance, forecasting, optimization, and revenue impact while serving as a strategic advisor and thought leader across the marketing organization. Technology Tools - Marketing Automation Platforms - CRM Platforms - Analytics Tools - Digital Marketing Technologies - AI-Enabled Tools & Automation Your Role Responsibilities? Here's What You'll Do. - Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives - owning demand strategy for assigned regions, industries, or market segments while building quarterly and annual pipeline generation plans, proactively identifying risks and opportunities, and operating with full accountability for measurable pipeline contribution and business outcomes. - Design and execute integrated demand programs - utilizing digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions while partnering with Global Campaigns and internal stakeholders to deploy and optimize campaign playbooks and leveraging AI-enabled tools and automation to improve efficiency, scale, and performance. - Activate marketing tactics across the buyer journey to generate and accelerate opportunities - partnering directly with Sales counterparts, SDRs, Account Executives, and Partner teams to align marketing investments with business priorities while participating in pipeline reviews, forecast discussions, account planning, and quarterly business reviews. - Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams to maximize pipeline performance - monitoring pipeline health and recommending actions to improve performance and conversion rates while establishing KPIs and reporting frameworks to measure demand generation effectiveness. - Drive optimization through testing, experimentation, and data-driven decision making - presenting performance insights and recommendations to sales and marketing leadership while operating as a trusted advisor on issues and trends and providing consulting services leveraging expertise and significant best practice knowledge. - Operate as an innovative thought leader - contributing significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends while mentoring, coaching, training, and providing feedback to team members and leadership. Role Essentials You'll be set up for success if you have: Bachelor's degree or equivalent experience - with eight or more years of B2B marketing experience and three or more years of experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM Proven success partnering with Sales to achieve pipeline and revenue goals - with demonstrated experience building quarterly and annual pipeline generation plans, proactively ide
How this job compares
Set against the 667 open Demand Generation jobs on Olive Jobs, counted November 5, 2026.
- Pay
- This posting$132–148K/yr
- US median$132–180K/yr477 salary ranges
This range's midpoint, $140K, is 10% below the US median midpoint ($155K) — in the middle half of Demand Generation salary ranges across the US.
- Openings
- Olive Jobs lists 12 open Demand Generation jobs in Ohio and 667 across the US. 32% of them nationwide are listed as remote or flexible.
- Experience
- This posting asks for at least 8 years of experience; Demand Generation postings that state a minimum ask for 7 years at the median (590 postings).
- Education
- 109 of the 667 open Demand Generation jobs (16%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 5, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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