Director Demand Generation

JOB REQUIREMENTS: At Landmark Credit Union, we succeed by putting people first - and that starts with you. Our culture of inclusion and collaboration enables us to support our members' financial wellbeing, positively impact the communities we serve, and help our associates grow their careers. Bring your authentic self to work as part of an organization where you'll feel valued for your unique qualities, are enabled to reach your full potential, and are recognized for your contributions to our success. We strive to ensure you feel empowered to grow and succeed, while also feeling valued and taken care of, as we all do our part to put people first. We invite you to learn more about this and other opportunities at Landmark Credit Union. NATURE AND SCOPE: As the leader of the Demand Generation team, this role provides strategic direction for marketing automation, member journey orchestration, and advanced personalization. The Director will have direct oversight of the front-end website, SEO AI evolvement, email, digital banking marketing support, and paid media ensuring Landmark's marketing experiences are less complicated, more relevant, and aligned with the needs of members across our footprint. The Director partners across, Business Units, IT, Digital Banking, Commercial Banking, Analytics, Compliance, and Marketing Peers to align marketing initiatives with enterprise growth objectives and Landmark's people-first culture. In addition to leading Landmark's demand generation programs, this role is responsible for advancing the future state of marketing by developing the marketing technology roadmap, expanding automation, integrating artificial intelligence into marketing operations, and preparing the organization for next-generation CRM capabilities. The Director leads a team of marketing professionals while fostering Landmark's culture of inclusion, collaboration, innovation, accountability, continuous improvement, and data-driven decision making. This position reports to the VP, Marketing Planning & Operations. REQUIREMENTS: 1. Bachelor's degree in Marketing, Business, Communications, or a related field is required, along with a minimum of 10 years of progressive leadership experience, including team management, demand generation, digital experience management, MarTech development or marketing automation and familiarity with the financial services industry are preferred. An equivalent combination of education and experience may also be considered. 2. Experience leading growth marketing, demand generation, digital marketing, CRM, marketing automation, or customer lifecycle marketing initiatives. 3. Demonstrated success developing strategies that drive measurable growth in member acquisition, deposits, lending, or revenue. 4. Experience managing Salesforce Marketing Cloud or Salesforce CRM and enterprise marketing automation... For full info follow application link. EO/AA Employer; including veterans and individuals with disabilities ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/97EC82299DCD49F0