Director Demand Generation

JOB REQUIREMENTS: Our Story: Crisis Prevention Institute, Inc. (CPI) is the worldwide leader in evidencebased deescalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we've helped train more than 17 million people across serviceoriented industries including education, health care, behavioral health, longterm care, human services, security, corporate, and retail. At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. This philosophy is central to everything we do and traces back to our beginning. As a member of the team, you can expect to: Make a difference through your work - You'll be proud to tell your family and friends what you do. Gain significant career experience within a fastgrowing organization - From entrylevel roles to executive leadership. Feel fulfilled and have fun - We work hard but make time to build meaningful relationships and celebrate wins.The Role: As we evolve our marketing organization, we're looking for a hands-on Director of Demand Generation to build a more modern, integrated approach to creating and converting demand. This is a builder-doer role. You'll set the direction for CPI's demand generation function, but you'll also be deeply involved in doing the work: developing campaigns, building ABM programs, designing audience journeys, digging into performance, partnering with Sales, and showing the team what great demand generation looks like. Many of the capabilities required for a mature demand engine, including segmentation, data, technology, lifecycle infrastructure, and measurement, are being built in parallel, so you'll need to make meaningful progress with what exists today while helping define what comes next. Over time, the role will evolve as our capabilities, team, data, and technology mature. Initially, we're looking for someone who is excited to build while doing, not someone expecting to lead an already-established demand generation engine. What You Get to Do Every Day: Build & Execute CPI's Demand Strategy Develop and execute demand plans across priority markets, audiences, accounts, and revenue opportunities, connecting integrated campaigns, always-on programs, ABM, lifecycle marketing, events, paid media, content, and organic channels. Personally build early programs alongside the team, from audience and journey development through briefs, activation, testing, measurement, and optimization. Make recommendations about where CPI should invest, test, scale, change, or stop based on business opportunity... For full info follow application link. Crisis Prevention Institute is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/6DD5B62D2BFA4E20