Sr. Brand Manager - Dutch Boy

The Senior Brand Manager will lead strategic marketing initiatives for Dutch Boy within the Consumer Brands Group portfolio. This role is responsible for driving brand growth, elevating consumer engagement, strengthening retailer partnerships, and delivering compelling, insightdriven marketing plans across a multi-brand, multicategory portfolio. As a key leader on the team, the Senior Brand Manager will develop and execute integrated marketing strategies, lead agency partners, oversee content and digital initiatives, and represent the brands with customers and cross-functional partners. The ideal candidate is a strategic thinker, strong collaborator, and effective people leader with proven experience shaping brands and influencing business results. Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships. - Lead the development and execution of annual brand strategies, portfolio priorities, and longterm brand plans. - Define and articulate brand positioning, promise, and target audience insights in partnership with cross-functional marketing partners. - Ensure all brand activities build equity, drive category share gains, and support profitable growth. {=html} - Develop and oversee integrated marketing plans across paid, owned, and earned channels, ensuring consistent messaging and strong storytelling. - Lead the creation of brand advertising and marketing campaigns that align to brand strategy and retailer needs. - Deliver clear, actionable creative briefs and guide agency partners through concepting and execution. {=html} - Serve as the strategic brand marketing lead in key customer meetings, including Product Line Reviews, joint business planning, and major new product/campaign launch presentations. - Build retailer-specific marketing strategies - including brand marketing, influencers, retail media, and digital optimization - to support channel growth. - Collaborate with sales and cross-functional teams to align brand plans to customer priorities and category strategies. {=html} - Lead the development of branded content across social, website, email, influencer, and retailer digital platforms. - Establish content strategies, measurement frameworks, and KPIs to improve ROI and drive stronger consumer and customer engagement. - Partners with internal teams to support website updates, social calendars, influencer programs, and digital campaign performance. {=html} - Translate consumer insights, category trends, business performance, and competitive data into actionable strategies and investment recommendations. - Track and report performance of marketing initiatives, optimizing plans based on learnings and analytics. {=html} - Build strong partnerships with Product, Channel, In-Store, Category Insights, Sales, Digital, Finance, Marketing Communications, and Legal to ensure seamless marketing execution. - Influence cross-functional teams and champion the brand perspective in key business decisions. {=html} - Manage relationships with creative, media, and PR agencies, as well as internal agencies, ensuring output aligns with brand strategy and delivers high-impact results. - Lead contract negotiations and oversee agency budgets and performance. Provide day-to-day leadership and coaching for Brand Managers, Associate Brand Managers, Assistant Brand Managers, and co-ops. Build marketing capabilities across the