Product Marketing Manager
Redmond, WAJobPosted 1 day agoStill listed today
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At a glance
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Job overview
The Product Marketing Manager will lead integrated channel planning and programs to drive Copilot activation. The role develops channel-specific messaging and customer use cases, uses customer insights and performance data to shape plans, and oversees creative operations and agency coordination. It partners with product and app marketing teams, tests and optimizes campaigns, and reports performance to guide priorities and investment.
Skills & qualifications
Skills
Qualifications
Full job description
Define the role of social, creators, web, and other channels in driving Copilot activation, prioritizing audiences and tactics that help customers take the next step toward usage. Lead integrated marketing planning and channel management, aligning campaign calendars, priorities, and dependencies across channel owners and product marketing teams. Develop compelling messaging and customer use cases that translate product capabilities into relevant stories, content, and calls to action for each channel. Use customer insights, market research, and channel performance data to identify opportunities and inform channel plans, messaging, and content priorities. Lead creative operations for channel programs, owning intake, prioritization, briefing processes, and oversee agency coordination and asset delivery. Partner with product and app marketing leads to align channel programs with product capabilities, feature releases, and key marketing moments. Design and execute tests across channel tactics, messaging, content, and customer journeys, applying learnings to optimize performance and scale effective programs. Define channel and campaign KPIs, monitor results, and report performance insights to guide priorities, investment, and ongoing optimization. Lead cross-channel planning and performance reviews, including to track execution, resolve dependencies, and share learnings that improve marketing effectiveness. Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business OR equivalent experience. 4+ years of marketing and/or product management experience. Experience defining and executing marketing programs and campaigns. Proven track record of collaboration, influencing cross-functional teams, and communicating with executive audiences. Experience in growth marketing, customer activation, engagement, integrated channel strategy, or a closely related field. Experience using customer insights, data, and experimentation to improve marketing performance and product usage. Background in consumer freemium software or services.
How this job compares
Set against the 2,830 open Product Marketing jobs on Olive Jobs, counted November 7, 2026.
- Pay
- This postingNot listed
- Washington median$143–210K/yr118 salary ranges
- US median$28–41/hr49 hourly ranges
- Openings
- Olive Jobs lists 137 open Product Marketing jobs in Washington and 2,830 across the US. 11% of them nationwide are listed as remote or flexible.
- Hiring the most in Washington
- Microsoft Corporation28 open
- Amazon27 open
- Salesforce8 open
- Experience
- This posting asks for at least 4 years of experience — less than three in four Product Marketing postings that state a minimum ask for (median 6 years, across 2,423 postings).
- Education
- 728 of the 2,830 open Product Marketing jobs (26%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 7, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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