Director of Marketing and Communications

Lead the creation and execution of a comprehensive, ground-up marketing and communications strategy for the new School of Civic Leadership (SCL).Define and develop brand identity and voice across multiple audiences, building a compelling narrative across all platforms from day one.Serve as a core member of the executive leadership team, shaping the schools vision and translating strategic goals into high-impact communications initiatives.Provide expert guidance to the dean and executive leadership on brand development, institutional messaging, and long-term positioning.Build and lead the marketing and communications team, overseeing recruitment, structure, and performance as the communications function scales.Drive national audience growth and brand visibility through strategic use of social, traditional, and digital media.Oversee and optimize the marketing and communications budget, including management of key vendors, contracts, and signature events.Lead content development across all channels; digital, print, advertising, email, and publications - ensuring consistency and alignment with strategic goals.Oversee publication processes and marketing, providing editorial vision and content execution.Partner with Admissions to develop and execute strategic recruitment communications informed by data and audience segmentation.Collaborate with SCLs Development team to craft compelling messaging for fundraising campaigns and high-profile events that build the schools reputation and impact.Represent SCL within university-wide communications efforts and serve as the primary liaison to UT Austins central communications office.Establish and lead crisis communications protocols and responses to ensure preparedness and message consistency.