Assistant Lead, Digital Content
Orrville, OH · HybridJobSeen 2w agoSeen in employer's feed 5 days ago
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Job overview
The Assistant Lead, Digital Content supports the creation and optimization of digital experiences across retailer eCommerce platforms for the Pet portfolio. The role develops and executes digital shelf content, manages the content process from briefing through publication and optimization, and uses retailer insights and analytics to improve performance. It partners with eCommerce, Sales, Creative, agencies, and vendors, and works closely with the Digital Content Lead.
Skills & qualifications
Skills
Full job description
Your Opportunity as the Assistant Lead, Digital Content This role will support the creation and optimization of digital experiences across retailer eCommerce platforms for the Pet portfolio. Partnering with eCommerce, Sales, Creative, agency partners, and external vendors, this role will develop and execute digital shelf content that improves product discoverability, drives conversion, and deliversa consistentbrand experience. This role manages the end-to-end content process, from briefing and asset development through publication, auditing, and ongoing optimization. Using retailer insights, shopper behavior, and digital shelf analytics, this role will continuously enhance content performance and contribute to business growth. Working closely with the Digital Content Lead, you will execute digital shelf initiatives and optimization programs that strengthen Smucker's omnichannel presence, deepen consumer engagement, and support broader eCommerce and Brand Experience strategies. Location: Orrville, OH Corporate Offices Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires. In this role you will: Digital Shelf Content Development & Execution - Develop and execute digital shelf content for key retailer partners, including product detail pages (PDPs), enhanced content modules, brand stores, and other retailer-specificcontent. - Develop creative briefs and partner with internal creative teams and agencies to produce high-quality digital assets that align with brand and retailer requirements. - Manage content projects through briefing, review, legal approval, revision, and final production. - Coordinate content uploads and maintenance across retailer platforms and content management systems. - Execute content updates supporting product launches, seasonal campaigns, promotional programs, and retailer initiatives. - Support content updates and optimization for select brand.com sites, ensuring contentremainscurrent and aligned with Brand Experience strategies - Execute Ratings & Reviews programs that strengthen content credibility and improve shopper confidence. Content Optimization & Insights - Analyze retailer scorecards, content performance metrics, and digital shelf analytics toidentifyopportunities for improvement. - Leverage internal tools such as Salsify,Profitero,Spotfireand more tomonitorsearch visibility, content quality, and competitive performance. - Work with agencyand internal ecommerce partnersto conduct regular content audits toidentifymissing, outdated, or underperforming content and recommend optimization opportunities. - Support SEO and discoverability initiatives by ensuring content isoptimizedfor retailer search algorithms and shopper engagement. - Share insights and recommendations with cross-functional partners to improve digital shelf performance and content effectiveness Cross-Functional Collaboration - Partner with Sales teams to understand retailer-specific content requirements and opportunities. - Collaborate with eCommerce, Brand Marketing, Creative, and agency partners to align content development with broader business objectives. - Coordinate with content operations and vendor partners to ensureaccurateandtimelycontent publication. Content Operations & Governance Maintain digital shelf project trackers and manage workflows across multiple brands and retailers. Ensure consistency, accuracy, and compliance of product content across platforms. Support process improvements that enhance content quality, efficiency, a
How this job compares
Set against the 438 open Content Marketing jobs on Olive Jobs, counted November 8, 2026.
- Pay
- This postingNot listed
- US median$104–185K/yr295 salary ranges
- US median$25–29/hr20 hourly ranges
- Openings
- Olive Jobs lists 13 open Content Marketing jobs in Ohio and 438 across the US. 13% of them nationwide are listed as remote or flexible.
- Hiring the most across the US
- Siemens37 open
- KPMG36 open
- Grant Thornton34 open
- Experience
- Content Marketing postings that state a minimum ask for 5 years of experience at the median; the middle half ask for 4 to 6 years (350 postings).
- Education
- 91 of the 438 open Content Marketing jobs (21%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 8, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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