Creative Services Lead

The Creative Services Lead will lead the assignment of daily work tasks among the Creative Services staff in the development of visual design solutions that drive brand and business directives. Designs and oversees creation of brand collateral for company and community events, trade shows and digital platforms ensuring engaging, high-quality and timely results. Assists in the operational and administrative functions relating to Creative Services. Reports to the Director of Product Development. DUTIES AND RESPONSIBILITIES:DESIGN: Critique and provide direction to internal copywriters, photographers and graphic designers in the design of original, artistic and campaign-based content for use across physical and digital media Follow established guidelines to ensure visual continuity of brand assets across platforms Create fresh and innovative content that enhances the stand-out product designs NL is known in the market for Work with Sales to design effective and visually appealing solutions for selling tools Ensure projects are delivered within requested budget, timeline and design limitations. Lead and plan on and off-site photoshoots with regard to scheduling, prop procurement, budget and design direction. * Other duties as assignedCONTENT MANAGEMENT: Work alongside Legal and IT to ensure content being published is compliant. Ensure compliant management of Personally Identifiable Information (PII) on email platforms. Work alongside internal departments in the tracking, publishing and continuity of product information across internal and external platforms. * Develop engaging and on-brand selling features and copy for upcoming launches with product information provided by the Product Development teams and marketing insight. * Oversee department-related project management software is utilized to track progress, milestones, and deadlines, ensuring the most up-to-date information is clearly communicated to internal stakeholders. * Anticipate and coordinate refresh and reconfigure of company websites home and product pages. * Other duties as assignedSTRATEGY & MANAGEMENT * Research and report on competitors visual communication strategies and market trends * Assign each task among Graphic Designers using project management software to ensure project details and timelines are met * Establish project scope and priority of assigned tasks/projects among graphic designers * Communicate with print vendors to deliver print-ready assets and the oversee production and quality of print materials * Manage the organization and fulfillment of photography requests for the Sample image database, ARC and D365 * Manage scheduling of the photo studio * Train team members on proper digital content access, organization and usage. * Grow a team of creatives and perpetuate an environment of artistic growth within a collaborative environment * Other duties as assignedQUALIFICATIONS: * BA/BFA or equivalent experience required; 5+ Years Experience in Art Direction, Graphic Design or related field. * Management experience a plus * Excellent computer skills using email, Microsoft Office, project management software and virtual communication platforms * Demonstrated competency in Adobe CC Suite * Proficiency using a DSLR camera with editing skills; Photo-staging skills required. * Visual Merchandising experience a plus * Excellent verbal and written communication skills including grammar and proofreading * Must have high color sensitivity * Must be creative, detail oriented, and highly organized with a problem solver mindset * Must be a tenacious question asker who does not wait for information * Professional, career oriented and self-motivated * Experience in the print production process * Willingness to attend company functions, tradeshows and events as needed including occasional weekends & travel opportunities * Strong portfolio demonstrating knowled