Marketing Specialist

Job Description

Our client is looking to add a Digital Marketing Specialist to their team who will be responsible for executing and managing digital marketing initiatives across a variety of channels. This individual will help build and deploy email campaigns, text messaging programs, and digital advertising efforts to drive customer engagement and support business objectives.

On a daily basis, this person will manage and schedule social media content, update website content through the company's CMS platform, and ensure all digital assets align with UX/UI best practices. They will also work within CRM and marketing automation tools to support customer communications, monitor campaign performance, and identify opportunities for optimization. The ideal candidate is a well-rounded digital marketer who is comfortable balancing content management, campaign execution, and digital engagement strategies in a fast-paced environment. This role is 3 days on site and 2 remote.

Skills and Requirements

Bachelor's degree in Digital Marketing, Business, Communications, or a related field (or equivalent professional experience) Experience building and executing digital communications, including email campaigns, text messaging programs, and digital advertising campaigns Experience managing and scheduling social media content across multiple platforms Experience working within website Content Management Systems (CMS) Knowledge of UX/UI best practices and how they impact customer engagement Experience utilizing CRM systems and marketing automation platforms Strong communication and organizational skills Familiarity with HTML and making basic edits to websites or email templates Experience with digital analytics and campaign performance reporting Experience supporting paid media or paid social campaigns Experience developing content strategies for multiple digital channels

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].