Digital Marketing Manager

Guilford Press a proudly independent academic/scholarly publisher of high-quality, evidence-based works in psychology, education, research methods, and related fields, for professionals, students, and general readers seeks an experienced digital marketing innovator and leader to manage a digital marketing team and all of Guilford Press audience-facing digital marketing channels, campaigns, and projects.The Digital Marketing Manager will be well-versed in developing marketing strategies and roadmaps, and pursuing new projects, audiences, and opportunities, while maintaining high editorial standards, in accordance with Guilfords mission and legacy. Outstanding communication skills and the ability to work collaboratively and collegially across an organization is a necessity. The Digital Marketing Manager will report directly to Guilfords Marketing Director.Responsibilities * Manage all audience-facing marketing channels email, content marketing, social media, publicity, digital advertising and establish digital marketing roadmaps, priorities, audience targeting, planning calendars, and performance optimizations. * Manage Guilfords Customer Club; develop and execute various campaigns, new ideas, and online features to meet or exceed clubs growth goals and member engagement and retention. * Manage and collaborate with sales and marketing teams on special marketing projects related to current and future digital products, such as Guilford Digital for DBT. * Conduct market research and regularly recommend new projects, campaigns, and marketing initiatives to keep current and proactive in relation to latest marketing trends and best practices. * Establish, use, and lead collaboratively with performance data, key performance indicators, analysis, and reporting to evaluate and support marketing efforts. * Use marketing research and insights to drive continual optimization, improvement, and innovation. * Lead and motivate a digital marketing team of four professionals, including setting individual and team performance goals and guiding team through job functions and employment processes. * Manage digital marketing and publicity budgets and resources, while collaborating with Marketing Director on goals and mission of digital marketing efforts.Requirements * Bachelors degree in Marketing, Communications, Business, Journalism, or a related field. * A minimum of 5 years of progressively responsible experience in digital marketing, content marketing, audience development, or related areas. * A minimum of 3 years supervising and developing staff and coordinating cross-functional projects. * Demonstrated track record of delivering measurable, data-driven marketing results, using metrics such as audience growth, lead generation, engagement, conversion, subscription, revenue, and other such key performance metrics. * Experience building and engaging professional communities, membership audiences, subscriber bases or online communities. * Experience developing content marketing programs, thought leadership campaigns, webinars, podcasts, newsletters, or educational content initiatives. * Experience developing and executing integrated marketing campaigns utilizing multiple strategies and tools, including email marketing, social media, content marketing, and digital advertising. * Superior organizational, interpersonal, and problem-solving skills, along with an ability to translate data and strategy into actionable marketing plans. * Ability to prioritize duties with attention to detail in a deadline-driven environment. * Ability to communicate effectively both internally with colleagues and externally with authors, partners, and customers. * Strong understanding of marketing analytics and reporting, including the ability to interpret data, identify trends, and make recommendations based on performance metrics. * Experience with marketing technology platforms such as CRM systems, email m