Marketing Manager

DescriptionCrain Communications, a leading B2B media company, is seeking an experienced Marketing Manager to plan and execute marketing programs for multiple brands providing critical news and insights for various brands/industries.The Marketing Manager will play an important role, sitting at the center of a cross-functional ecosystem, holding responsibility for the development and implementation of integrated campaigns that support our events and award programs.The ideal candidate must be intrinsically collaborative and able to thrive in a fast-paced environment. Sitting within the Crain Corporate Marketing team, they will work collaboratively among the marketing team to execute initiatives across all brands. They will work cross-functionally with Sales, Events, Editorial and Operations to ensure our marketing programs deliver value back to our partners and customers alike.Responsibilities * Develop and execute integrated marketing campaigns that drive awareness, engagement and revenue across events, awards, subscriptions, memberships, products and strategic partnerships. * Translate business objectives into audience-focused marketing strategies that support revenue, audience growth and brand goals. * Serve as a brand steward, ensuring consistency across messaging, creative and customer experiences across all marketing channels. * Partner with Sales, Editorial, Events, Creative and shared services teams to develop campaigns that reach target audiences and achieve business objectives. * Develop campaign strategies, messaging frameworks and creative briefs that clearly define goals, target audiences and success metrics. * Oversee campaign execution across email, web, social media, digital advertising, print and other marketing channels. * Manage integrated marketing plans, campaign calendars and project timelines, ensuring cross-functional teams remain aligned and projects are delivered on schedule. * Analyze campaign performance and customer insights to continuously optimize marketing strategies and improve business outcomes. * Identify opportunities to improve marketing processes, workflows and campaign effectiveness through automation, AI-assisted tools and emerging technologies. * Stay current on industry trends, competitive activity and marketing best practices, sharing insights that elevate team performance and campaign results.Qualifications * Bachelor's degree in marketing, communications, business or a related field. * 4+ years of experience developing and executing integrated marketing campaigns, preferably in B2B marketing. * Experience supporting audience growth, events, awards, subscriptions, partnerships or other revenue-generating marketing initiatives. * Strong understanding of integrated marketing strategy across digital, email, social media, web, print and experiential channels. * Experience using marketing technology, CRM, marketing automation and analytics platforms to execute, measure and optimize campaigns. * Strong analytical skills with the ability to interpret campaign performance data and translate insights into actionable recommendations. * Excellent written and verbal communication skills, including experience developing marketing copy, campaign messaging and creative briefs. * Proven project management skills with the ability to manage multiple complex projects simultaneously while meeting deadlines. * Ability to build strong relationships and influence cross-functional stakeholders in a collaborative, matrixed organization. * Experience managing external vendors, agencies and marketing technology platforms. * Self-motivated, highly organized and results-oriented, with a continuous improvement mindset.Preferred Qualifications * Experience in B2B media, publishing, professional services or events marketing. * Experience working with marketing automation, CRM and customer data platforms. * Familiarity with marketing analytics and repor