Director of Sales

MAKE YOUR IMPACT

Impact Kitchen is here to impact the lifestyle of New York City!

Impact Kitchen is a nutrition focused all day restaurant & cafe serving breakfast, brunch, lunch & dinner. We are 100% free of gluten, refined sugars and seed oils. Make an Impact everyday with smoothies, power bowls, coffee, baked goods and endless other nutrient-dense options.

Founded in Toronto in 2015, Impact Kitchen is the brainchild of two incredible innovators: personal trainer and nutrition expert Josh Broun, and M·A·C Cosmetics co-founder Frank Toskan. In addition to our restaurant presence, Impact Kitchen fuels many major league sports teams and top athletes through catering and culinary partnerships.

WHAT MAKES IMPACT KITCHEN UNIQUE? Our Values

• We are Passionate & Purposeful

We honour our food philosophy and make sustainable decisions while providing world-class hospitality. We ensure you feel the impact of our passion, every day.

• We are Impacting the Community

From our teammates to our customers and partners, we are a community. We connect, inspire and make an Impact together, every day.

• We are Building for the Future

We are constantly evolving and building for a better tomorrow. We believe that our habits truly make an Impact, every day.

Our Culture

Impact Kitchen prides itself on creating an incredible environment for those inside and outside our organization. We think like a professional team and are always training for the championship.

Our Stats

• 96% – The amount of managerial roles we filled through internal success planning last quarter.

• 91% – Our average Employee Experience score.

• 87.5% – Our average score across Indeed and Glassdoor.

If health and wellness excites you, if providing wholesome food and empowering others to make healthy choices drives you, and if you are looking for opportunities to grow alongside a dynamic team, then working with Impact might be a great fit for you!

Overview

The Director of Sales leads Impact Kitchen's revenue growth and market expansion across Sales, Catering, Partnerships, Community, and Market Growth . Based in New York City, this executive drives guest acquisition, retention, lifetime value, and sustainable revenue growth while championing Impact Kitchen's food philosophy, hospitality standards, and commitment to health and wellness.

Success means growing revenue, expanding market presence, strengthening the brand, and building a scalable commercial engine that supports Impact Kitchen's continued expansion across North America.

Reports To: President

Direct Reports

• Community Manager, NYC

• Catering Sales Manager, NYC

• Sr. Catering & Partnership Manager, TOR

Key Collaborators

• Co-Founder, Head of Growth & Innovation

• Director of People & Culture

• Director of Operations — NYC & Toronto

• Director of Finance

• Director of Product Development

• Marketing Manager

Core Responsibilities

• Own the company-wide revenue growth strategy across restaurants, catering, digital ordering, partnerships, and future business lines.

• Develop go-to-market strategies that drive guest acquisition, frequency, retention, and lifetime value .

• Partner with Operations and Finance to achieve Net Sales, Guest Count, Average Cheque, and profitability targets .

• Own the guest acquisition funnel and use customer, sales, and financial data to identify opportunities for growth.

• Identify and develop new revenue streams, customer segments, strategic partnerships, and growth opportunities .

• Support market expansion and new restaurant openings through localized growth strategies.

• Establish commercial KPIs, forecasting, quarterly goals, and performance reporting.

• Establish clear goals, KPIs, accountability, and development plans for direct reports

• Own and scale Catering and B2B revenue , with clear revenue, margin, acquisition, and retention targets.

• Build relationships with corporate offices, wellness organizations, fitness studios, healthcare providers, universities, and local businesses to revenue.

• Lead outbound sales through networking, cold outreach, in-person visits, tastings, pop-ups, and community engagement.

• Maintain a disciplined sales pipeline and CRM, managing opportunities from prospecting through close and retention.

• Optimize third-party catering platforms to maximize visibility, conversion, and order volume.

• Partner with Operations to ensure commercial growth aligns with capacity, profitability, and exceptional service.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree considered an asset.

• 8–10+ years of progressive sales leadership experience, including 3–5+ years within hospitality, restaurant, retail, or consumer-facing lifestyle or health & wellness brands.

• Proven success developing integrated sales & marketing strategies that drive traffic, revenue growth, guest acquisition, and brand awareness.

• Strong expertise in digital marketing, loyalty programs, CRM, analytics, public relations, and brand management.

• Demonstrated experience leading teams, managing agencies, and overseeing multi-channel marketing programs and budgets.

• Strategic and analytical thinker with strong commercial acumen and a results-oriented mindset.

• Experience in a nutrition-focused wellness brand is considered an asset.

• Exceptional communication, storytelling, leadership, and relationship-building skills.

• Passion for hospitality, food, wellness, and delivering exceptional guest experiences.

• Highly collaborative, adaptable, and effective in a fast-paced, multi-unit environment.

INCLUSIVITY AT IMPACT

Impact Kitchen feeds a diverse community and is made stronger by a diverse team. We welcome and encourage applications from our entire community equally. As an Equal Opportunity Employer, the decision to hire is based solely on business needs, experience and future potential. Hiring is not determined or influenced by any classification of an individual as protected by the laws that govern the region for which the prospective individual would work within. This is true for all practices and policies within the employee journey/lifecycle.

Impact Kitchen supports alternative ways to interview and encourages applications from individuals with disabilities. Should you require a reasonable accommodation, please indicate in your application. Both Impact Kitchen management and the applicant share responsibility to communicate and reasonably accommodate.

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