Senior Product Manager

Senior Product Manager Job Locations US-Remote Our Mission Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS.Come be part of remarkable. Overview We are CONNECTING HEALTH AND WEALTH. Come be part of remarkable. Senior Product Manager, Growth - Digital Health How you can make a difference HealthEquity Marketplace is our managed affiliate marketplace for health and wellness that helps our members get more healthcare per dollar. Our telehealth and digital health programs are our cornerstone offerings, bringing our members Rx and clinical solutions across metabolic, men and women's health, hormone therapy, skincare, sleep, nutrition, and other care areas. We are seeking a Senior Product Manager, Growth to own how members find, start, and stay on our telehealth programs. You run the funnel end to end, set the experimentation agenda, and turn test results into durable gains in patient starts, retention, and revenue. You bring the growth playbook from cash pay digital health and apply it to a channel with structural advantages: millions of members with tax advantaged dollars already set aside for care and natural organic / inorganic user flow. You own growth outcomes for each program across white label and branded partners. What you will be doing Growth strategy and funnel ownership Set the growth strategy for our digital health / telehealth portfolio and own the full member funnel: awareness, discovery, intake start, intake completion, consult, first fill, refill, and reactivation. * Define the north star and input metrics by program, and set targets for patient starts, conversion, retention, and revenue. * Build the growth model and unit economics that tie funnel inputs to subscriber, revenue, and churn outcomes, and inform pricing, promotion, and partner terms. * Talk to members every week. Pair funnel data with interviews and partner feedback to learn why members stall, cancel, or stay, and act on it. Experimentation and conversion * Own the experimentation roadmap: run A/B and multivariate tests across landing pages, program pages, intake flows, offers, pricing presentation, and messaging. * Find the highest value moments in the member journey to put the right program in front of the right member. * Drive conversion through intake and consult with partners: cut drop off, shorten time to first fill, and lift approval rates. Retention and lifecycle * Own retention outcomes by program and cohort: refill rate, months on therapy, churn, and reactivation. * Diagnose churn drivers across product, partner, pricing, and clinical experience, and drive the fixes. * Shape refill, adherence, titration, and win back journeys with partners and Marketing across email, SMS, push, and in app. Offers, pricing, and merchandising * Decide what gets featured across the digital health category: which programs, which offers, and in what order. * Run the promotion calendar (launches, events, seasonal pushes) and drive copy and creative with content teams. Cross functional leadership * Partner with Intelligence and Data Science on attribution, measurement, targeting, and personalization models. * Partner with Engineering and Design to ship growth features and instrument the funnel end to end. * Work with Compliance and Legal on eligibility, claims language, incentive rules, and state clinical requirements. * Represent growth to leadership through readouts and investment cases. What you will need to be successful * 6+ years of growth or lifecycle experience in cash pay DTC digital health or telehe alth with direct ownership of patient starts, conversion, and / or retention across mobile (iOS and Android) and web. * Track record running a high velocity experimentation program with measurable lift on intake and retention * Working... For full info follow ap lication link.