Marketing and Patient Communications Specialist Senior

Job Identification 230509

Job Category Marketing, Public Relations and Communications

Job Schedule Full time

Job Shift Shift1 - Day

Locations 427 Kings Mill Rd, York, PA, 17401, US

Assignment Category Not Applicable

FTE 1

Job Description

General Summary

Plays a key role in enhancing patient engagement and promoting healthcare services through strategic marketing and effective patient communications. Responsible for helping develop and execute integrated marketing campaigns, creating patient-facing communications, and ensuring consistent messaging across all channels. Contributes to an integrated, collaborative, data-driven Marketing and Patient Communications Team that is known for high reliability and excellence in execution. Must be an exceptional writer, enjoy executing events, and being part of a highly collaborative, innovative, and data-driven Marketing and Communications function.

Responsibilities

Duties and Responsibilities

Essential Functions:

• Partners with the Marketing and Patient Communications directors, program leads and strategists to develop and execute plans.

• Leads initiatives to evaluate and enhance patient communication workflows, ensuring clarity, consistency, and alignment with organizational goals.

• Coordinates the execution plan for special projects, special events and meetings to meet system goals and objectives.

• Participates in assessing the quality and effectiveness of marketing and patient communication efforts and contributes ideas for future activities.

• Continuously scans the internal and external environment/industry trends, understands the organization’s major strategic and operating priorities and helps to identify and recommend relevant marketing and patient communication opportunities to support patient engagement and growth.

• Responsible for photography and videography of system functions and other related activities.

• Utilizes strong project management skills to achieve objectives and meet deadlines.

Common Expectations:

• Maintains established policies and procedures, objectives, quality assessment and safety standards.

• Enhances professional growth and development through participation in educational programs, current literature, in-service meetings, and workshops.

• Provides outstanding service to all customers; fosters teamwork; and practices fiscal responsibility through improvement and innovation.

• Assists in proofreading, writing and idea development for marketing and patient communications projects.

Travel Requirements:

• Estimated Amount: 15% - Periodic travel required primarily for meetings, training, and periodic visits to clients, project sites, or system locations.

Qualifications

Qualifications

Minimum Education:

• Bachelors Degree In Marketing, Business or related field. Required

Work Experience:

• 5 years Experience in marketing or related field. Required

• Experience in a large, complex healthcare organization. Preferred

Knowledge, Skills, and Abilities:

• Excellent written/oral communications, interpersonal and organizational skills.

• Strong computer skills and willingness to embrace new technology and artificial intelligence.

• Strong writing and project management skills.

• Familiarity with marketing platforms and tools.

• Strong project management and organization abilities.

Benefits Offered:

• Comprehensive health benefits

• Retirement savings plan

• Paid time off (PTO)

• Education assistance

• Financial education and support, including DailyPay

• Expanded Paid Parental Leave

For additional details: Benefits & Incentives | WellSpan Careers (joinwellspan.org) (https://www.joinwellspan.org/benefits/)

WellSpan Health is an Equal Opportunity Employer. It is the policy and intention of the System to maintain consistent and equal treatment toward applicants and employees of all job classifications without regard to age, sex, race, color, religion, sexual orientation, gender identity, transgender status, national origin, ancestry, veteran status, disability, or any other legally protected characteristic.