Digital Web Product Manager

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary As a Digital Product Manager, you will be delivering improvements on our Aetna Medicare public websites. You’ll be part of a team responsible for building smart, integrated, and automated ecosystems within a content management system that increase engagement and lead quality, and delight audiences. The Digital Product Manager will put the customer first, monitor the competitive landscape, understand our technical capabilities, champion user experiences, and ensure successful market launch of new products and features.

This role sits within the Marketing Technology and Digital Experiences group (Aetna MarTech) and you will report to the Lead Director, MarTech Product Management.

Your job responsibilities will be to:

• Product Strategy & Journey mapping: Define initiative vision, target journeys and outcomes for Aetna Medicare public website experiences; align priorities to business goals and needs
• Roadmap & prioritization: Own the product roadmap and backlog, make transparent tradeoffs to maximize consumer impact, business value and delivery feasibility
• Cross-Portfolio Collaboration: Partner with business and marketing partners to understand needs, align on scope and success measures, and influence decisions based on MarTech priorities and platform standards
• Cross functional leadership: Lead day-to-day collaboration across UX, engineering, compliance/legal and analytics through discovery, delivery, and continuous improvement.
• Customer-Centered Innovation: Use research, data and experimentation to identify pain points and opportunities; translate insights into testable hypotheses and prioritized feature work
• Agile Execution: Break strategy into Epics and features; partner with delivery teams to write clear requirements (user stories/acceptance criteria), support refinement and drive execution through release.
• Risk, Dependency & Stakeholder Management: Identify dependencies early, surface risks & constraints, and proactively manage tradeoffs to maintain timeline, quality and compliance
• Performance Optimization: Define KPIs and measurement plans; monitor performance, run A/B tests and usability studies, deliver iterative enhancements to improve engagement and conversion
• Market & Competitor Awareness: Track digital health and web experience trends; synthesize implications and recommend opportunities for the roadmap that support the goals.
• Technical releases: Support releases (e.g. Adobe Experience Manager) to ensure that site remains compliant with minimal production issues

Who you are:

• A Leader - You know what it takes to stay focused and are ready to take on cross-functional initiatives, spanning multiple teams in a matrixed environment. And you’re comfortable problem solving and making decisions on your own
• Analytical - You get the data and how it can tell a story and help you make decisions.
• Collaborative – You enjoy working cross functionally and you know how to communicate (both verbally and in writing) with a wide variety of audiences
• Flexible - You're at home leading Agile teams, know how to guide iterative optimization using A/B testing and personalization strategies
• Tech-Forward – You are comfortable with the Adobe stack (AEM (Adobe Experience Manager), Target, Analytics). You’ve had exposure to different technology platforms and can talk integrations when needed. You are eager to use technology to solve problems.
• Dynamic - You have a high tolerance for change and can prioritize multiple competing demands. You know how to keep lots of balls in the air and not let anything slip through the cracks
• Customer centric – You are driven by improving the user experience for the consumer to ensure that they can be successful while balancing with the company’s needs.
• Passion & purpose - You think building stuff is exciting, you believe helping people achieve positive health outcomes is amazing, and you bring that passion to work every day

Required Qualifications

• 5+ years’ experience in digital product role delivering consumer-facing products, with evidence of success and increasing levels of responsibility
• 1+ years’ Agile product management experience leading cross-functional teams
• Highly skilled at professional communication with good business acumen

Preferred Qualifications

• Experience in healthcare or another highly regulated industry
• Experience with the Adobe stack (AEM, Target, Customer Journey Analytics)
• Experience in a highly matrixed or enterprise organization

Education

• Bachelor’s degree or equivalent experience

Pay Range The typical pay range for this role is:

$130,295.00 - $284,280.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility. Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 10/13/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.