Senior Marketing Manager - Divisional and Enterprise Initiatives

Senior Marketing Manager - Divisional and Enterprise Initiatives

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locations

Malvern, PA

time type

Full time

posted on

job requisition id

182467

This role will lead marketing strategies for the priorities and client opportunities that extend across the Personal Wealth division. You will bring a broad perspective to signature client moments and seasonal needs, such as retirement, inheritance, tax season, and year-end planning, creating shared strategic foundations that can adapt to individual audiences.

You will also lead the B2C strategy of enterprise-wide campaigns, including major brand and business moments. The ideal candidate is a seasoned strategist, passionate about client insights, and integrator who can identify common opportunities, establish a unifying direction, and mobilize teams across a highly matrixed organization to bring that strategy to market.

What You'll Own

Cross-Cutting Client Strategies

• Develop division-wide marketing strategies for signature client moments, life events, and seasonal needs that have relevance across multiple segments and offers.

• Identify common client needs and strategic opportunities across segment and product plans, creating stronger, more connected approaches.

• Establish the shared strategic foundation, audience framework, narrative, priorities, and activation principles that teams can adapt to the needs of their respective clients.

Enterprise Campaign Leadership

• Lead the marketing strategy and campaign development for enterprise priorities that span the full client base.

• Translate broad brand and business priorities into clear client objectives, campaign platforms, integrated plans, and measurable outcomes.

• Serve as the central marketing lead for these initiatives, aligning Brand, PR, Strategic Communications, segment and product marketing, channels, and business subject-matter experts.

What You Bring

• Minimum eight years demonstrated experience in direct-to-consumer marketing strategy or product marketing.

• Undergraduate degree in Marketing or equivalent experience required.

• Demonstrated experience leading integrated marketing strategy, enterprise campaigns, or cross-portfolio initiatives in a complex organization.

• A strong ability to recognize shared opportunities across distinct audiences and business priorities, then translate them into a unifying strategy.

• Experience moving from broad enterprise objectives to actionable campaign platforms and executional direction.

• Proven ability to lead through influence, orchestrate work across multiple teams, and create clarity in areas without a single natural owner.

• Executive-ready communication skills and confidence advising senior leaders.

• Knowledge of audience segmentation, personalization, and lifecycle marketing.

• Experience using experimentation, marketing analytics, and performance measurement to optimize results.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.