Systems Engineer, Marketing Cloud Engagement

Description What You'll Be Doing & Why It Matters

Salesforce is seeking a Systems Engineer to support the technical operation, reliability, and continued evolution of Marketing Cloud Engagement (MCE). This individual will partner with Marketing, Product, and Data to support MCE operations.

This is a hands-on technical operations and implementation role. You will co-own key MCE capabilities including Preference Center, Global Footer, Journey Builder, Automation Studio, Data Extension management, DE audience and segmentation logic, and Mobile Push. You will translate business needs into scalable technical solutions, troubleshoot complex production issues, and improve the operating model for customer-facing messaging.

The role is ideal for an individual who is comfortable working at the intersection of marketing technology, data, automation, and production support.

Core Responsibilities & Scope

• Build, configure, test, and maintain email and mobile messaging journeys in Salesforce Marketing Cloud Engagement.
• Use Journey Builder and Automation Studio to implement customer journeys, triggered communications, scheduled automations, data imports, and operational workflows.
• Write query plan optimized SQL queries with complicating joins
• Design, manage, and troubleshoot Data Extensions, data models, SQL queries, audience tables, suppression logic, and automation dependencies.
• Support Preference Center and subscription-management experiences, including consent, unsubscribe processing, compliance controls, localization, and subscriber-state troubleshooting.
• Own and evolve Global Footer implementations and reusable messaging components across campaigns, regions, and communication types.
• Support MCE Mobile Push campaigns, including audience targeting, segment qualification, exclusions, message configuration, send readiness, delivery monitoring, and event-week operational coverage.
• Diagnose issues involving missing or stale source data, empty or incorrect audiences, duplicate-send risk, automation failures, journey entry and exit logic, and delayed or failed sends.
• Validate audience counts, representative audience members, source-data freshness, exclusions, and send configuration before production launches.
• Partner with Marketing and Product stakeholders to turn business requirements into technical solution documents, configuration plans, implementation steps, test cases, and operational runbooks.
• Collaborate with upstream data owners, segmentation teams, mobile teams, and platform engineering teams to resolve dependencies and establish clear escalation paths.
• Participate in incident response for MCE capabilities, including triage, investigation, stakeholder communication, escalation, resolution, and follow-up. Participate in a formal on-call rotation (e.g., PagerDuty) to support critical incident response, triage, and resolution outside of standard business hours.
• Improve monitoring, alert quality, dashboards, documentation, operational controls, and incident-prevention practices for messaging systems.
• Identify opportunities to automate manual processes, reduce operational risk, improve compliance safeguards, and make campaign delivery more reliable at scale.
• Maintain appropriate standards for data privacy, consent management, localization, testing, change management, and customer-impacting production work.

Minimum Requirements

• 5 years of working with Salesforce Marketing Cloud Engagement at large scale companies.
• Hands-on experience with Journey Builder, Automation Studio, Data Extensions, SQL Query Activities, and email-send or campaign-execution workflows.
• Strong SQL skills, including audience qualification, deduplication, suppression, segmentation, and data-validation queries.
• Experience troubleshooting production workflows involving data ingestion, automations, audience selection, journey logic, and message delivery.
• Experience translating business requirements into clear technical designs, implementation documentation, and validation plans.
• Ability to work effectively with technical and non-technical partners, including marketers, product managers, analysts, and data engineers.
• Strong problem-solving skills, attention to detail, and comfort operating in time-sensitive production environments.
• Excellent written communication skills, including the ability to produce clear technical documentation and status updates.
• Experience with AMPscript, HTML, CSS, email templates, content blocks, CloudPages, or triggered sends.

Preferred Qualifications

• Experience with Preference Center, consent-management, unsubscribe, subscription, or privacy-compliance workflows.
• Experience supporting mobile push-notification campaigns, including targeting, audience readiness, delivery monitoring, and incident response.
• Experience operating reusable global email components or localized footer and compliance content.
• Familiarity with Salesforce Data Cloud and its MCE connector
• Experience with monitoring, dashboards, logs, alerting, or incident-management platforms such as PagerDuty.
• Experience supporting high-visibility campaigns, large events, or customer-facing communications with strict execution windows.
• Familiarity with localization and regional messaging requirements, including content, consent, and footer variations by country or language.

Success in This Role

A successful individual in this role will become a trusted technical owner for Marketing Cloud Engagement operations. They will support and improve journey execution, audience and data workflows, preference-management experiences, global email components, and mobile push programs.

They will help the organization move from reactive campaign support toward a more reliable, documented, observable, and scalable messaging platform.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.