AI Search Content Strategist & Writer (AEO/GEO)

ADP is seeking an AI Search Content Strategist & Writer to create content designed for the next generation of search and discovery, where answers are increasingly delivered by AI agents, large language models (LLMs), search engines, and conversational platforms.

This role sits at the intersection of content strategy, SEO, Answer Engine Optimization (AEO) , and Generative Engine Optimization (GEO) . The ideal candidate understands not only how to write compelling content, but also how modern search ecosystems retrieve, rank, summarize, and cite information.

The AI Search Content Strategist & Writer will develop content that helps ADP become a trusted source for AI-powered search experiences across Google AI Overviews, Microsoft Copilot, ChatGPT, Perplexity, Gemini, and emerging AI-driven discovery platforms. This person understands how structured content, authority signals, entity relationships, semantic relevance, and user intent influence visibility in both traditional search and generative search environments.

Success in this role requires a blend of editorial excellence, content strategy expertise, search fluency, data-driven thinking, and deep curiosity about how AI is changing content consumption.

Key Responsibilities

AI Search Content Strategy

• Develop content strategies optimized for both traditional search engines and AI-powered answer engines.

• Create content frameworks that improve discoverability, citation potential, and authority across generative search platforms.

• Identify opportunities where ADP can become the preferred source for AI-generated responses within HR, payroll, workforce management, benefits, compliance, and related business categories.

• Build content architectures that help AI systems understand relationships between topics, entities, products, industries, and business challenges.

• Monitor evolving AI search trends and adapt content practices as ranking, retrieval, and citation patterns change.

Content Development

• Write high-quality articles, guides, landing pages, FAQs, resource centers, explainers, thought leadership, industry insights, and executive content.

• Develop content that answers user questions clearly, directly, and comprehensively.

• Structure content for maximum usability by humans, search engines, and AI systems.

• Translate complex HR, payroll, compliance, workforce, and technology concepts into clear and actionable content.

• Create content designed to perform across multiple discovery channels and user journeys.

AEO & GEO Optimization

• Apply Answer Engine Optimization (AEO) principles to improve content visibility in AI-generated responses.

• Apply Generative Engine Optimization (GEO) strategies to maximize inclusion, retrieval, summarization, and citation by LLM-powered platforms.

• Optimize content for intent matching, semantic relevance, entity recognition, structured data opportunities, and knowledge graph relationships.

• Develop content that anticipates conversational search queries rather than relying solely on keyword targeting.

• Create content structures that support AI retrieval systems, including concise definitions, authoritative explanations, question-and-answer formats, and supporting evidence.

Search Intelligence & Performance

• Analyze search trends, user behavior, AI-generated results, and competitive content opportunities.

• Monitor how ADP content appears within AI-generated experiences and identify opportunities for improvement.

• Evaluate content performance using search visibility, engagement, authority, citation frequency, conversion, and user behavior metrics.

• Partner with SEO teams to evolve optimization practices as AI search ecosystems mature.

• Conduct ongoing content audits to identify gaps and opportunities across the buyer journey.

Cross-Functional Collaboration

• Partner with Product Marketing, Brand, Corporate Communications, Demand Generation, SEO, Product Management, and Subject Matter Experts.

• Collaborate with AI, data, and analytics teams to understand how emerging AI technologies impact content strategy.

• Establish best practices and editorial guidelines for AI-search-optimized content creation.

• Educate stakeholders on changes in search behaviors, generative search trends, and emerging discovery platforms.

#LI-CS5

#LI-HYBRID

Qualifications

• Bachelor's degree in Journalism, Communications, Marketing, English, Digital Media, Business, or related field, or equivalent professional experience.

• 5+ years of experience in content strategy, content marketing, editorial, SEO, digital publishing, or related disciplines.

• Demonstrated experience creating high-performing digital content.

• Strong understanding of search intent, content architecture, information hierarchy, and user experience.

• Exceptional writing, editing, research, and storytelling skills.

• Ability to simplify complex concepts into audience-friendly content.

• Experience using content performance and search analytics to guide decision-making.

• Ability to balance editorial quality, brand standards, user needs, and business objectives.

Preferred Qualifications

• Deep understanding of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and modern SEO practices.

• Experience optimizing content for AI-powered discovery platforms and conversational search experiences.

• Familiarity with Google AI Overviews, Microsoft Copilot, ChatGPT Search, Perplexity, Gemini, and emerging generative search products.

• Understanding of knowledge graphs, semantic search, entities, structured data, retrieval systems, and LLM behavior.

• Experience in B2B technology, SaaS, enterprise software, HR technology, payroll, financial services, or professional services industries.

• Experience using AI-assisted content creation, optimization, and workflow tools.

• Familiarity with analytics platforms including Google Analytics, Search Console, Semrush, Ahrefs, BrightEdge, Conductor, or similar tools.

Key Competencies

AI Search Fluency

Understands how search engines, answer engines, and generative AI platforms discover, retrieve, summarize, rank, and cite content.

Strategic Content Thinking

Develops content ecosystems that support long-term authority, visibility, and demand generation objectives.

Editorial Excellence

Produces accurate, engaging, trustworthy content that balances audience needs with business goals.

Data-Driven Decision Making

Uses insights, analytics, and search intelligence to continuously improve content performance.

Curiosity & Innovation

Actively explores emerging search technologies, AI capabilities, and evolving consumer behaviors.

Collaboration

Builds strong partnerships across marketing, product, communications, analytics, and subject matter expert communities.

Business Acumen

Connects content performance to business outcomes, brand authority, pipeline creation, customer engagement, and growth.

What Success Looks Like

• ADP content is increasingly surfaced, referenced, and cited across AI-powered search experiences.

• Content consistently wins visibility for high-value workforce, HR, payroll, and business-related queries.

• AI-generated responses accurately represent ADP expertise and thought leadership.

• Search-driven traffic, engagement, authority, and conversion metrics improve over time.

• ADP becomes a recognized and trusted source in both traditional search results and generative search environments.

• Content strategies evolve alongside changing AI algorithms, retrieval systems, and discovery behaviors.

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $99,600.00 - USD $185,800.00 / Year*

*Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.

A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition (https://www.adp.com/about-adp/awards-and-recognition.aspx) .

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.