Senior Manager of Digital Campaigns, Ins
SALT LAKE CITY, UTJobSeen 2w agoSeen in employer's feed 2 days ago
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Job overview
The Senior Supervisor, Digital Fundraising Campaigns leads digital fundraising communications for the University of Utah’s Annual Giving program. The role develops and executes engagement strategies across email, text messaging, paid media, and other digital channels, oversees annual giving email campaigns, and supervises the Email Marketing Manager. It also coordinates integrated communication calendars and campaign performance with university colleagues and campus partners.
Skills & qualifications
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Full job description
The Senior Supervisor, Digital Fundraising Campaigns serves as the strategic lead for digital fundraising communications across the University of Utah's Annual Giving program. This position is responsible for developing and executing comprehensive digital engagement strategies that support fundraising goals through email marketing, text messaging, paid media, and other digital channels.The Senior Supervisor oversees the planning, performance, and optimization of all annual giving email campaigns, ensuring a cohesive donor experience across direct mail, social media, crowdfunding, paid advertising, and broader annual giving initiatives. This position supervises the Email Marketing Manager and serves as the division's subject matter expert for digital fundraising technologies, analytics, audience segmentation, campaign optimization, and industry best practices.Working closely with the Associate Director of Campaigns and Communications, the Associate Director of Online Giving, and campus partners, this role develops integrated communication calendars, manages digital fundraising performance, and ensures campaigns are strategically layered to maximize donor engagement while minimizing donor fatigue.Please note, the posted salary range reflects the compensation range within which we will make an offer. Offers are determined based on qualifications, skills, and experience. Placement at the top of the range is reserved for candidates who demonstrate exceptional qualifications and experience directly aligned with the role.
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