Full Time CRM & Loyalty Marketing Manager

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/13803268 ## Job Description Job Title: CRM & Loyalty Marketing ManagerStart Date: ASAPDuration: Freelance through the end of the year, 40 hours per weekLocation: Hybrid (3 days per week onsite in Buffalo Grove Tuesday-Thursday) \ Overview: Our client, an iconic Chicago restaurant brand, is seeking a CRM & Loyalty Marketing Manager to join their team 40 hours per week on a contract role through Q4. This is an exciting opportunity for an experienced CRM and retention marketer to own the guest relationship from end to end, from the moment a customer joins the loyalty program to the moment they become a loyal, repeat guest.You must be comfortable working a CST timezone schedule to be considered for this role.\ This is a hands-on execution role working on a lean team, so you will be responsible for the full email campaign lifecycle. Key responsibilities include writing subject lines and email copy, building and programming emails, managing the campaign calendar, ensuring timely deployment, aligning email activity to broader brand campaigns, and tracking performance metrics to measure success and identify opportunities for improvement. \ Responsibilities: - Develop and execute CRM and loyalty marketing strategies to drive customer acquisition, retention, engagement, and lifetime value - Build and manage a comprehensive CRM content calendar aligned with business and marketing objectives - Lead end-to-end campaign execution across email, SMS, push notifications, app messaging, and loyalty channels - Create and optimize automated customer journeys and lifecycle communications - Leverage customer insights and behavioral data to identify opportunities for segmentation and personalization - Refine audience segmentation strategies to improve engagement, retention, and overall campaign performance - Design and implement A/B and multivariate testing plans across messaging, audiences, offers, cadence, and send timing - Analyze campaign performance and provide recommendations to improve results and drive revenue growth - Partner cross-functionally with marketing, brand, and operations teams to align CRM initiatives with business goals - Manage campaign QA, approvals, testing, deployment, and reporting - Monitor and evaluate the success of CRM and loyalty programs while identifying opportunities for optimization and innovation Requirements: - 5+ years of experience in CRM, loyalty, retention, or lifecycle marketing - Experience within multi-unit restaurant, hospitality, retail, or consumer-facing brands - Proven success driving acquisition, retention, loyalty, win-back, and upsell campaigns - Hands-on experience managing loyalty and lifecycle marketing platforms - Experience executing cross-channel campaigns across email, SMS, push notifications, and in-app messaging - Strong understanding of customer journey mapping, lifecycle marketing, and audience segmentation - Experience with A/B testing, holdout groups, incrementality reporting, and performance measurement - Strong analytical skills with the ability to translate customer data into actionable business insights - Strong communication, leadership, and stakeholder management skills - Resume must include measurable performance metrics such as email KPIs, revenue impact, customer growth, retention improvements, or campaign performance results - Experience with loyalty and CRM platforms (client uses Paytronix and Klaviyo) - Resourceful self-starter who can identify opportunities, solve problems creatively, and operate with a high degree of ownership - Entrepreneurial mindset with the ability to build processes, test new ideas, and drive results in a fast-paced environment In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits \ \ Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:\ \ Email your resume in Word to:\ \ [email protected]\ **Please do NOT change the email subject line in any way. You must keep the JobID: : AB19-1998127L409 -- in the email subject line for your application to be considered.***\ \ Amy Banks - Senior Recruitment Manager\ \ For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN,