SOCIAL MEDIA SPECIALIST

Summary

About the position: This position is Non-appropriated Fund (NAF) and will be assigned to the Marketing office as a Regular, Part-time employee with benefits. This position has an uncommon TOD to include holidays and weekends.

Duties

Duties and Responsabilities Under the direction of the Marketing Director, responsible for the overall management of the social media properties associated with the 75th Force Support Squadron (FSS). Manages FSS' social media profile(s) and presence. Keeps up-to-date on emergent trends, platforms, and overall changes to the social media landscape. Provides ongoing customer service through customer interactions. Updates, adds, revises content based on information provided to the Marketing Office or approved input from leadership and managers on a daily basis. Position requires writing, editing, and designing content for publishing. Assists co-workers with projects/tasks, creating/distributing a variety of marketing materials across various platforms in project management software. Proofs marketing output prior to advertising. Works with Marketing Director to ensure social media content meets squadron and mission objectives, properly reflecting Air Force standards. Uses a variety of social/digital media platforms, applications, techniques, digital equipment, plugins, apps, and tools to effectively manage digital assets. Continuously explores, recommends, uses, and optimizes communication methods and technologies to engage with customers, and to maximize the squadron's branding, products and services; identifies relevant new strategies/technologies/industry trends; creates and boosts customers' engagements, brand exposure and applies them into operations and activities. Assists Marketing Director in developing communication strategies to determine the most effective and efficient method of reaching the target market with incentives/giveaways. Assists in marketing surveys, collecting data, tabulating responses, and analyzing results effectively. Moderates community interaction with content; responds in a timely manner; escalates when appropriate. Analyzes social media presence and performance. Prepares various reports on key social media analytics. Helps assist in updating content on HillFSS.com. Must be flexible and attend FSS events on weekends, programs and meetings to provide workflow updates. Utilize AI technologies and services with proper approval processes. Has working knowledge of AI platforms such as Grok, ChatGPT and Gemini and bots within AI platforms. Performs other related duties as assigned. Qualifications

Professional experience in digital marketing, through marketing and tech display. Working knowledge of social media marketing campaigns and processes. High-level customer service. Knowledge of fundamental marketing communication and ability to understand marketing strategies, concepts, and campaign objectives. Knowledge of a wide range of visual communication, layout principles, conception ideas, and planning a variety of projects. Working knowledge of on line media platforms such as: Wordpress, social media platforms and Microsoft Office for communications and reports is a must. Must be able to lift 50 lbs. Conditions of Employment: Successful completion and favorable adjudication or applicable background investigation (Tier 1 Level) is required. Must possess a valid driver's license if required to operate a Government Motor Vehicle (GMV). This is a drug testing designated position. The incumbent is subject to random testing for drug use.

Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution.FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying. How You Will Be Evaluated

Your resume and supporting document will be evaluated against the qualifications of the position.Once the announcement has closed, a review of your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine whether you meet the qualification requirements listed on this announcement. If you are minimally qualified, your resume and supporting documentation will be compared against your responses to the assessment questionnaire to determine your level of experience. If, after reviewing your resume and/or supporting documentation, a determination has been made that you have inflated your responses to meet the position's qualifications and/or experience, you may lose consideration for this position. Please follow all instructions carefully when applying, errors or omissions may affect your eligibility.You should list any relevant performance appraisals and incentive awards in your resume as that information may be taken into consideration during the selection process. If selected, you may be required to provide supporting documentation.To better expedite the hiring process, we recommend including full contact information (name, address, phone number, email, etc.,) for professional and personal references on your resume. Other Information

Individual must fully meet qualification/eligibility/background requirements for this position. U.S. Citizens and Non-U.S. Nationals who have resided in the U.S. Territory for three (3) or more consecutive years immediately preceding the start of Federal Affiliation or a signed memorandum indicating the installation's decision on the 3-year residency requirement. Male applicants born after December 31, 1959 must be registered for Selective Service. Direct deposit is required. Satisfactorily complete an employment verification (E-Verify) check. A probationary period may be required. Pre-employment requirements must be satisfactorily met prior to Entrance on Duty (EOD). Payment of Permanent Change of Station (PCS) costs is not authorized, based on a determination that a PCS move is not in the Government's interest. Multiple positions may be filled from this job opportunity announcement. And additional selections may also be made from this job opportunity announcement. Selection(s) are subject to restrictions resulting from hiring preferences and priority consideration eligible. This is a Nonappropriated Fund (NAF) position carrying out Morale, Welfare and Recreation (MWR) activities for the Air Force and Space Force. Applicants must be able to provide a REAL ID or present a combination of source identity documents authorized to facilitate access to the installation. Please contact the servicing HR Office with any questions.