Marketing Manager, Paid Search — QuickBooks, Mailchimp US/Global & Intuit Accountant Suite

Overview

Overview

Come join the Holistic Search team as a Senior Marketing Manager, Paid Search. This individual contributor role is responsible for driving full-funnel paid search strategy and execution across Mailchimp (US and Global markets), QuickBooks Advanced (QBOAV), and Intuit Accountant Suite. This role partners closely with agencies, platform partners, and cross-functional teams to deliver measurable business impact across three distinct buyer motions — Mailchimp's global SMB marketing audience, and Intuit Accountant Suite's accountant and bookkeeper audience.

Responsibilities

What You'll Be Doing

• Own the channel. Lead the paid search strategy and day-to-day execution across Google Ads, Microsoft Advertising, and Search Ads 360 for acquisition, conversion, and revenue goals for each product. Manage paid search campaigns on OpenAI/ChatGPT in-house, including budget pacing, bidding strategy, and performance measurement, following the transition of this channel from agency management.

• Optimize our SERP Presence. Manage distinct strategies for brand defense, competitive conquesting, non-brand demand capture, incrementality considerations, tailored to a global SMB marketing audience, accounting/finance buyer, accountant and bookkeeper audiences.

• Run testing agendas and learning plans. Design and prioritize experiments across keyword campaigns, audiences, automated bidding strategies, Performance Max, ad copy, extensions, and landing experiences.

• Improve what happens after the click. Partner with product marketing, web, and creative to sharpen ad copy and landing experiences for our target audiences.

• Lead the agency. Provide clear priorities, briefs, and decision-making to our media agency partners, and hold the work to a high standard of rigor and speed. Influence with data. Own channel reporting and business reviews, including MQA and account-engagement progression. Translate performance into clear recommendations for marketing and business leaders, and contribute channel inputs to quarterly and annual planning.

• Capitalize on search trends. Track platform roadmaps, AI-driven changes to search behavior and ad delivery, and competitor activity — and turn that into testable hypotheses so that Intuit is ahead.

• Partner across the funnel. Work cross-functionally across the media team and other partners within and outside of the organization so search operates as part of an integrated effort.

• Establish a best-in-class practice. Ensure campaigns leverage modern platform best practices including Smart Bidding and value-based bidding, RSAs, audience signals, personalization, and keyword expansion. Conduct account and campaign audits to identify technical, structural, and performance improvement opportunities.

• Harness AI. Leverage GenAI tools (e.g., Claude, ChatGPT, Google Gemini) to streamline workflows including analysis, experimentation, and documentation.

• Budget management & reconciliation. Support weekly and monthly finance reporting and billing processes including spend tracking, pacing, and reconciliation across product lines and geos. Budgeting Foresight: Develop quarterly and annual budget recommendations for Mailchimp (US & Global) and QBOAV, incorporating market growth projections, seasonality, and new product launches.

Qualifications

Minimum Qualifications

• Bachelor's degree required; preferred fields include Business, Marketing, Statistics, or Mathematics.

• 5+ years of hands-on digital marketing experience with strong emphasis on SEM/PPC; experience supporting more than one product line or international markets a plus.

• Deep expertise in Google Ads, Microsoft Ads, and Search Ads 360; Google Ads certifications preferred.

• Proven experience driving measurable business results through performance marketing, ideally across SMB (high-volume, lower consideration), mid-market/B2B (longer, higher-consideration), and accountant/professional audience buying motions.

• Experience managing international or multi-market campaigns (currency, localization, and market-specific competitive dynamics) preferred.

• Strong analytical, budget management, and problem-solving skills.

• Strong collaboration, communication, and stakeholder management skills — comfortable managing competing priorities across multiple product lines.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits (https://www.intuit.com/careers/benefits/full-time-employees/) ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:

San Diego $93,000 - $126,000

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.