Digital Content Specialist

Content Creation and Storytelling:Identify and tell stories that showcase Enterprise Technology's people, services, initiatives, and impact.Capture and create photography, video, written content, and multimedia assets for digital channels.Produce Employee Spotlights, success stories, service features, and other storytelling content.Create branded assets using Adobe Creative Cloud and Canva.Ensure content meets University branding, accessibility, and editorial standards.Social Media Management and Audience Growth:Own the day-to-day management of Enterprise Technology's social media channels.Develop and execute content strategies that increase awareness, engagement, and audience growth.Maintain content calendars and publishing schedules.Create, publish, and optimize content across social platforms.Monitor trends and identify opportunities for new and engaging content.Podcast and Employee Spotlight Programs:Manage the ET Talk podcast program and maintain a regular release schedule.Coordinate guest outreach, scheduling, interview preparation, recording, promotion, and distribution.Lead the Employee Spotlight program, including planning, interviews, publishing, and promotion.Collaborate with the student Multimedia Specialist to produce podcast and spotlight content.Marketing and Campaign Support:Support marketing and awareness campaigns for Enterprise Technology services, projects, and initiatives.Develop content and promotional strategies aligned with communications plans.Collaborate with the Communications Specialist on service spotlights, campaigns, and newsletters.Help identify and promote success stories across Enterprise Technology.Analytics, Planning and Program Management:Monitor content, social media, and campaign performance.Provide recommendations to improve engagement and audience growth.Maintain content workflows, editorial calendars, and documentation.Manage multiple projects and recurring programs simultaneously.Additional Duties:Support campus and Enterprise Technology events through content creation, photography, promotion, and on-site coordination as needed.Participate in special projects and initiatives that support Enterprise Technology communications, marketing, and engagement goals.Perform other related functions as assigned.