Performance Ad Designer

About Pique Pique is a category-defining wellness company that operates at the leading edge of performance branding. Our products are grounded in science and nature, our brand is driven by mission and emotion, and our culture is shaped by high performance and individual agency.

Position Overview We are hiring a designer whose whole job is ads: the static and animated ads that bring Pique new customers on Meta, TikTok and our other paid channels. You already build ads with AI every day. You will be measured on how your ads perform in market, how many you ship each week, and whether every one of them looks unmistakably premium.

You take briefs and loose concepts to finished, launch-ready ads: hook, layout, on-image copy, imagery, motion, every placement size and the variations we test. You have full license to reframe a brief into a stronger ad format, so long as the concept and key message hold. You work with performance creative on what to make, read the results with them every week, and hand finished files to our media buyer.

You will work directly with our founder and CEO and senior leadership as one close-knit team: short decision loops and real ownership. If your portfolio is mostly brand identity, packaging or editorial layouts, or you can't tell us which of your ads won and why, this is not the role.

Responsibilities Design Ads That Stop the Scroll

• Design static ads for Meta feed, Stories and Reels and for TikTok, built for the first second: a clear hook, one message and an unmistakable product.
• Launch every concept with real format range: reviews and testimonials, comparisons, founder and expert formats, ingredient education, native and UGC-style, and offers. Never one template with new headlines.
• Write and edit on-image headlines and copy for length and punch; the words are part of the design.
• Push every execution away from text over a studio product shot toward a format that stops the scroll.

Lead with AI and Motion

• Build AI into your weekly production: generated scenes and backgrounds, image-to-video, retouching and fast versioning across sizes.
• Turn winning statics into animated and short video versions so each concept can run in every placement.
• Test new image and video tools as they launch, share what works with the creative team, and hold AI-assisted work to the same premium bar.

Iterate on Performance

• Review results every week with performance creative, ad by ad: hook rate, click-through rate and new-customer cost. Turn them into the next round.
• Build variations that test one thing at a time (hook, visual, headline or format) so we learn what actually moved the result.
• Keep a running swipe file of competitor and category ads, and bring ideas worth testing every week.

Ship Launch-Ready Files, Fast

• Deliver complete, correctly named files in every placement size, with safe zones respected, ready to upload with no rework.
• Apply Pique's brand system so every ad reads as premium wellness at a glance, native formats included.
• Follow product claims guidelines exactly; never invent or overstate a benefit.

Requirements

• First and foremost: a portfolio of paid social ads that performed, and the ability to explain why each one won.
• Must have: AI workflows already in your production, with ads you made using tools like Midjourney, Firefly, Runway or Kling.
• 4+ years of design, with at least three years designing paid social ads for DTC brands, in-house or at a performance creative agency.
• Deep fluency in Meta and TikTok ad formats, placements, aspect ratios and safe zones, and comfort reading results in Ads Manager.
• Range across ad styles, from polished premium to native and UGC-style, that look nothing alike.
• Premium visual taste: beauty, skincare or wellness ads are a strong plus.
• Expert in Figma and Adobe Creative Suite; After Effects or Premiere for motion and short edits.
• Plus: animated ads and short-form video edits in your portfolio.
• Speed with polish: high weekly volume without sloppy files.
• A track record of growing scope: promotions or bigger roles at each step, with measurable results in every one, and references from managers who would hire you again.
• Ability to receive and deliver radical candor — non-negotiable.
• Enthusiasm for shaping a motivated, talented, and truth-seeking team culture, with a commitment to personal growth and organizational excellence