Sr. Marketing Manager - Healthcare

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you. About The Team CoverMyMeds is seeking a customer-focused Senior Product Marketing Manager to lead product marketing efforts for solutions serving pharmacy, pharmacy benefit manager (PBM), and health plan audiences. This role will serve as the product marketing lead for assigned solutions and customer segments, translating customer needs, market insights, and business priorities into compelling strategies that drive customer engagement, product adoption, and business growth. The ideal candidate is a strategic thinker who thrives in a matrixed environment and is passionate about improving healthcare experiences and outcomes. What You'll Do - Develop and execute product marketing strategies for pharmacy, PBM, and payer-focused solutions. - Translate customer needs, market dynamics, business goals, and product strategies into effective engagement and adoption plans. - Identify opportunities to enhance customer engagement, market differentiation, and product adoption. - Establish product marketing priorities and success metrics aligned with business objectives. - Activate go-to-market strategies through paid, earned, and owned channels, including industry events, conferences, and digital campaigns. - Build expertise in pharmacy, PBM, and health plan market trends, customer workflows, and competitive landscapes. - Partner with research and insights teams to gather and synthesize customer, market, competitive, and performance insights. - Represent customer and market perspectives across product, marketing, and business discussions. - Identify emerging industry trends, risks, and opportunities that may influence business or product strategy. - Develop differentiated positioning, value propositions, and messaging frameworks for assigned solutions and audiences. - Translate complex product capabilities into clear, customer-focused value stories. - Ensure consistency and governance of messaging across customer-facing content, channels, and AI-assisted content creation. - Partner with Product, Brand, Sales, Legal, and Compliance teams to deliver effective and compliant communications. - Create sales enablement resources, including messaging frameworks, value stories, and competitive guidance. - Leverage field feedback and performance data to continuously improve messaging effectiveness and customer adoption. - Define, monitor, and optimize product marketing performance metrics tied to engagement, adoption, and business outcomes. - Apply qualitative and quantitative insights to improve marketing strategies, messaging, investments, and enablement programs. - Utilize generative AI and emerging technologies to enhance research, insight generation, messaging development, experimentation, and workflow efficiency. Skills You'll Need Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field. 8+ years of experience in product marketing, healthcare marketing, go-to-market strategy, marketing strategy, or a related discipline. Demonstrated success developing product marketing, positioning, messaging, audience engagement, and adoption strategies for complex products or solutions. <