Marketing Associate, WSJLI

Dow Jones & Co. Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day. If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you. Dow Jones, Making Careers Newsworthy All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put Reasonable Accommodation in the subject line. NYC - 1211 Ave of the Americas Full timeJob_Req_53105 Job Description: Job Title: Marketing Associate, The WSJ Leadership Institute Job Req: Location: New York, NY Who We Are & What We Do The WSJ Leadership Institute Marketing team is responsible for recruiting and retaining members of the world's foremost influential business memberships. We equip global executives with the essential intelligence and tools they need to better lead their industries and grow their businesses. We provide highly specialized services, including world-class events, thought leadership moments, and peer-to-peer networking opportunities that build on the power of Dow Jones and The Wall Street Journal. About the Role The Marketing Associate will join an entrepreneurial team that supports the growth, engagement, and retention of multiple C-level communities within The WSJ Leadership Institute. In this role, you'll help create, run, and manage successful and exclusive membership groups that convene the world's leading C-Suite executives, politicians, industry experts, and vertical business communities. This includes event and membership recruitment, supporting and attending multiple in-person events, managing email communications, supporting the membership and sales teams, and coordinating with various stakeholders across WSJLI to provide an optimal experience for our members. What You'll Do This position will be the key marketing partner to the Marketing Manager and Marketing Director, providing support across the following duties: * Executing multi-channel campaign plans to drive membership acquisition, engagement, and support member retention, including: email, digital media, social, print, and partnerships; * Proactively analyze in-cycle campaigns-drawing on successes and failures to identify tactics that are working to deliver on goals; * Collaborate with Product and Brand teams on creative assets and work closely with the internal design team to continue to innovate/evolve based on response; * Work closely with the Council Managers to be a white-glove point of contact for members, optimize the member experience, manage the inquiries inbox, and troubleshoot any requests; * Take ownership of making u