Marketing Manager

Leads and manages routine, day-to-day marketing campaigns and initiatives that support UHD programs, services, and operations. Works directly with UHD partners to understand goals and expectations for assigned projects and translates those needs into clear execution plans. Ensures campaign messaging, timelines, and channel use align with established brand standards and departmental priorities.Supervises and supports Marketing Specialists and student staff responsible for executing marketing projects. Provides direction, support, and feedback to ensure effective execution and professional growth. Manages workload distribution, clarifies expectations, and resolves day-to-day challenges in coordination with the Associate Director for Marketing.Oversees the execution of marketing projects assigned to the Marketing team following intake. Work with operation manager to develop work plans, assign tasks and deadlines, as needed, and monitor progress to ensure projects are completed accurately and on schedule. Coordinates daily workflow between marketing, creative, communications, and UHD partners, reviewing deliverables to ensure quality and brand compliance prior to release.Supports the Associate Director for Marketing on higher-level, strategic marketing campaigns and initiatives by assisting with planning, coordination, and execution as assigned. Helps translate strategic direction into actionable components for the team and may manage defined portions of larger initiatives while maintaining alignment with broader departmental goals.Conducts market research, audience analysis and benchmarking to identify opportunities for improved engagement, awareness and campaign effectiveness. Provides data-driven insights and recommendations that support marketing decisions, campaign optimization and continuous improvement of UHD marketing initiatives.Performs additional responsibilities as assigned in support of UHDs marketing operations and departmental goals. May include participation in events, assisting with promotional activities, or supporting other UHD initiatives as needed. Some evening or weekend work may be required during peak operational periods or major events.