Tradeshow Manager

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

Job Summary Wellverse is seeking a highly motivated and experienced Tradeshow Manager to lead our industry presence with engaging tradeshow and industry event experiences that showcase how our brand, products and services can help our customers deliver better patient care.

This role requires robust project management, stakeholder engagement, and a strategic approach to tradeshow logistics, aligning with the company’s overarching tradeshow strategy. The candidate will work closely with both internal and external stakeholders to deliver exceptional experiences that meet strategic objectives and ROI targets. The position is on the Brand, Creative and Events (BCE) Team and reports to the Senior Manager of Events.

The ideal candidate will have a proven record of successfully building and executing tradeshows, industry events, B2B experiences, and other brand activations in alignment with core marketing objectives.

Key Responsibilities Tradeshow Strategy & Execution

• Oversee the tradeshow logistics for Wellverse’s largest and most strategic tradeshows (20-25 annually), logistics include exhibit design, production and setup, vendor relations, registration and sponsorship deliverables, shipping and on-site management to ensure flawless execution.
• Develop and maintain a comprehensive tradeshow strategy, ensuring it aligns with organizational goals and maximizes the use of staffing and financial resources to boost attendee engagement.
• Lead show contracting, booth selection and year over year budgeting and value metrics of attending.
• Communicate the tradeshow strategy and corporate initiatives to all teams responsible for executing Wellverse’s tradeshow and brand presence.
• Advise internal tradeshow coordinators on best practices, brand or process updates or data analysis.
• Coordinate with the sales and marketing team to enhance attendee experience before, during and after tradeshows and leverage innovative technologies to boost tradeshow lead generation efforts.

Budget, Measurement & Analytics

• Develop and manage detailed tradeshow budgets, ensuring financial efficiency and comprehensive evaluation of criteria for future participation.
• Collect and analyze post-show feedback and financial data to accurately calculate return on investment, identify areas of improvement and inform strategic decisions and engagement strategy.
• Generate annual and quarterly ROI presentations providing data-driven insights to refine tradeshow program.

Brand, Inventory & Compliance

• Oversee the creation and quality control of all tradeshow materials, from graphics and presentations to signage and exhibit inventory, providing timely updates and clear communication to stakeholders to maintain consistency and brand integrity.
• Ensure compliance with legal and regulatory requirements within the healthcare industry guidelines for giveaways, sponsorships, and brand presence.
• Oversee the management, organization, and inventory of the Richmond Office marketing closet.

Minimum Requirements

• 5+ years of experience in tradeshow or event design, programming and management or project management
• 2+ years in brand activation and stewardship
• Bachelor's degree in event management, hospitality, business, marketing or equivalent experience

Critical Skills

• Leadership in project management or hospitality and excellent customer service skills
• Proven success in managing major tradeshows and events
• Strong communication and data management/analytics skills
• Proficient use of Google Sheets and Microsoft excel and other data management tools
• Experience managing forms, reports, dashboards and leads in Salesforce Proven success in working with sales teams to execute on a common goal
• Experience managing multiple complex projects with cloud-based team management systems

Preferred Qualifications

• Relevant industry certifications (e.g., CMP, CEM)
• Project management training (e.g., PMP, Six Sigma)
• Healthcare industry experience

Physical Requirements

• 30% travel for tradeshows and other events, as needed
• Availability for nights and weekends, during travel and event load-in and load-out.

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.

Our Base Pay Range for this position

$79,500 - $132,500

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McKesson is an Equal Opportunity Employer

McKesson provides equal employment opportunities to applicants and employees, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other legally protected category. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to (United States) [email protected] or (Canada) [email protected]. Resumes or CVs submitted to this email box will not be accepted.

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