
Regional Sales Manager
Denver, COFull-time$70–100K/yrSeen todaySeen in employer's feed today
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Job overview
The Regional Sales Manager develops and executes territory plans to achieve sales objectives, serving as the primary customer contact and territory owner. The role builds customer relationships, pursues growth strategies, and captures market share through account development, market analysis, and collaboration with customers and internal teams. The position requires a bachelor’s degree or equivalent work experience and at least four years of successful sales territory development experience.
Skills & qualifications
Skills
Qualifications
Benefits
Full job description
Denver, CO - USA
Full time
JR18177
We believe power is a promise - a shared commitment to be there for others when it matters most.
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
At Energy Systems, a subsidiary of Generac, our people help make the world safer, brighter, and more productive. United by our Values, people with diverse backgrounds and points of view work together to ensure our customers have peace of mind.
It’s a challenge, and an invitation. Most importantly, it’s an opportunity to join an industry leader. There’s never been a better time to work at Energy Systems. Our rapid growth equals rapid career advancement opportunities for those who want to be challenged and enjoy a fast-paced, high-performance culture.
The Regional Sales Manager has the responsibility to develop and execute a territory management plan that can encompass reactive (bid market) and/or proactive (negotiated business) relationships to grow and achieve territory sales objectives. This role acts as the primary customer contact and territory owner; building and managing relationships, executing on new growth strategies and capturing market share.
Essential Duties & Responsibilities:
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Develops and executes territory management plan.
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Develops new customer accounts.
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Strengthens account relationships to grow product sales.
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Conducts market research, analyzing competitive landscape to identify opportunities.
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Acts as primary sales resource to customers and facilitates successful project outcomes.
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Works with clients to develop programs and promotional opportunities to increase sales.
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Manages information to key internal personnel from customer systems.
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Manages key sales activity and opportunity information in CRM/ERP
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Communicates routinely with the Sales Leader
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Provides voice of the customer feedback
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Maintains and grows knowledge of product offerings and value proposition.
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Provides feedback and recommendations on processes to improve profitability and the customer experience.
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Engages with marketing resources to introduce new products and programs to increase market share and brand awareness.
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Special assignments as directed by the sales leadership team
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Other Duties as assigned.
Minimum Qualifications:
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Bachelor’s Degree or equivalent work experience
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4 or more years of successful sales territory development experience
Preferred Qualifications:
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Bachelor’s Degree in Engineering
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Successful solution sales and/or contractor sales experience
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7+ years successful solution sales and/or contractor sales experience
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Previous trade experience, experience in the power generation or installed equipment industries preferred
Knowledge / Skills / Abilities
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Sales Acumen-Demonstrated knowledge and ability to execute a territory management strategy, sales discipline and sales best practices.
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Communication-Active listener with effective interpersonal skills.
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Analytical Capability- Ability to evaluate our competitive position.
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Can interpret metrics and convert them to actionable objectives.
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Entrepreneurial- A self-starter with initiative and vision; ability to manage multiple projects simultaneously.
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Change Management- Adept at adjusting to changing environments, process and market conditions.
Compensation:
Generac is committed to fair and equitable compensation practices. The annual salary for this role is $70,000-100,000. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. This role is eligible for variable compensation including short term and long-term incentives.
Great Reasons to work for Generac
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Competitive Benefits: Health, Dental, Vision, 401k and many more
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Pride! When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits, many employees volunteer their time with the customer support team or on the production line, while others go right into storm-affected areas to repair generators
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Make a positive impact. Generac has always been community-minded and dedicated to giving back. The company proudly offers a Volunteer Time Off program, inviting team members to participate in charitable volunteer opportunities on company time.
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We’re an inclusive company that celebrates differences and keeps equity and respect at the forefront.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
We believe power is a promise - a shared commitment to be there for others when it matters most.
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.
How this job compares
Set against the 47,499 open Sales jobs on Olive Jobs, counted November 10, 2026.
- Pay
- This posting$70–100K/yr
- Colorado median$80–115K/yr912 salary ranges
- US median$94–140K/yr24,346 salary ranges
This range's midpoint, $85K, is 15% below the Colorado median midpoint ($100K) — in the middle half of Sales salary ranges in Colorado.
- Openings
- Olive Jobs lists 1,447 open Sales jobs in Colorado and 47,499 across the US. 8% of them nationwide are listed as remote or flexible.
- Hiring the most in Colorado
- Shamrock Foods65 open
- Franklin Energy Serv55 open
- ARS Of Colorado46 open
- Experience
- This posting asks for at least 4 years of experience; Sales postings that state a minimum ask for 4 years at the median (27,473 postings).
- Education
- 9,641 of the 47,499 open Sales jobs (20%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 10, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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