Digital Product Analyst (Digital Experie

About the Opportunity There's never been a more exciting time to join us! We're launching a new brand and a new name Arise Financial(formerly known as Rockland FCU) with a bold vision for the futureone built on innovation, technology, and a commitment to helping people live more and worry less. For more than a century, we've believed that banking is about putting people first. We're building on that legacy while embracing new ideas and creating an even better experience for both our employees and the members and communities we serve. If you're looking for a place where you can grow, make an impact, and help shape what's next, we'd love to hear from you. Why You'll Love Working Here - Certified Great Place to Work - Competitive pay - Annual incentive/bonus potential - Comprehensive benefits package includinghealth, dental, vision, life, and AD&D - 401(k) plan with employer match - Hybrid work from home flexibility (min 3 days a week in office in Canton, MA) - Generous paid time off and holidays - Tuition reimbursement and professional development opportunities - Opportunities for professional growth and career development - Meaningful work that positively impacts our members and communities About the Role As a Digital Product Analyst, youll help shape how our members experience the Credit Union through digital channels. Reporting to the VP, Digital Experience, youll combine product support, technical analysis, data, and member insights to identify opportunities that make digital banking easier, more intuitive, and more effective. Youll work across teams and with technology partners to support product enhancements, integrations, testing, and new ideas while helping turn data and member feedback into meaningful improvements. What You'll Do - Serve as a subject matter resource for digital banking platforms, providing advanced support, root-cause analysis, and resolution of escalated member and internal issues. - Analyze digital product performance, member behavior, system functionality, and technical issues to identify trends, opportunities, and solutions that improve the digital experience. - Support digital product strategy and roadmaps by evaluating enhancements and recommending priorities based on member needs, business value, data, technical considerations, and risk. - Partner with Technology, Marketing, Lending, Operations, Member Solutions, development resources, and third-party vendors to support integrations, enhancements, system changes, and continuous improvement. - Support product releases and implementations, including requirements gathering, documentation, user acceptance testing, validation, issue resolution, training, communications, and post-launch monitoring. - Analyze and visualize digital product and member data, including adoption, engagement, conversion, satisfaction, and other KPIs, translating findings into actionable insights. - Evaluate member journeys and use feedback, usability testing, data, and industry trends to identify opportunities to simplify processes, improve usability, and increase digital adoption. - Develop and maintain product documentation, workflows, journey maps, test plans, procedures, and knowledge resources to support effective product management and operational continuity. - Exercise independent judgment when evaluating product issues, weighing alternatives, recommending solutions, prioritizing opportunities, and determining when escalation is needed. - Research emerging digital banking technologies, competitive offerings, and industry trends and recommend opportunities that support innovation and organizational goals. - Identify opportunities to improve integrations, automate processes, reduce operational friction, and enhance the overall digital member experience. - Support digital strategy initiatives, vendor management, special projects, and other department priorities. PI287322757