Senior Product Marketing Manager

About Sigma360 Sigma360 is a rapidly growing technology company building the next generation of infrastructure for financial crime compliance. Our platform combines differentiated risk intelligence, advanced screening technology, and AI-powered automation to help financial institutions and global enterprises better identify risk, reduce false positives, and modernize compliance operations. We are challenging established industry providers with innovative technology and a significant opportunity to capture market share as organizations move beyond legacy solutions. The Role Sigma360 is seeking a Senior Product Marketing Manager to lead our product marketing strategy, competitive positioning, messaging, and go-to-market initiatives. We've invested heavily in building differentiated data and technology. Now we need an experienced product marketing leader who can translate those advantages into compelling market narratives, stronger competitive positioning, and measurable commercial results. This is a highly visible, hands-on strategic leadership role with significant ownership of the product marketing function. The right candidate will set direction, establish priorities, and lead cross-functional execution while working with existing marketing resources to bring initiatives to market. We are looking for someone who brings fresh thinking, challenges conventional approaches, and knows how to position a growing technology company to compete and win against much larger, established organizations. Key Responsibilities Product Marketing Strategy & Leadership Own and drive the overall product marketing strategy, priorities, and roadmap in alignment with company growth and revenue objectives. Provide strategic leadership and direction for the product marketing function, establishing clear priorities, accountability, and standards for execution. Guide and mentor existing product marketing resources, delegating tactical initiatives while maintaining ownership of strategy, positioning, and key deliverables. Establish scalable messaging frameworks, processes, and best practices that improve the effectiveness and consistency of product marketing. Positioning, Messaging & Competitive Differentiation Define compelling product positioning and messaging that clearly communicates why Sigma360 is different and why customers should choose us. Translate complex AI, data, and financial crime compliance technology into clear business value that resonates with enterprise decision-makers. Develop differentiated competitive strategies and market narratives that help Sigma360 win against established industry providers. Leverage customer insights, industry trends, competitive research, and win/loss analysis to continuously refine positioning and messaging. Go-to-Market Strategy & Execution Lead the strategy, planning, and successful execution of product launches, new capabilities, and strategic go-to-market initiatives. Partner closely with Product, Sales, and Demand Generation to translate product innovation into compelling market-facing campaigns and commercial opportunities. Identify and test creative approaches to reaching target buyers, strengthening market awareness, and accelerating pipeline generation. Set strategic direction for product marketing deliverables, including launch plans, product collateral, messaging frameworks, and competitive resources, while guiding and reviewing execution. Personally own and execute high-impact strategic deliverables when needed, balancing leadership responsibilities with hands-on contribution. Qualifications 7+ years of B2B product marketing experience, ideally within enterprise SaaS or a high-growth technology company. Demonstrated success developing and leading product marketing strategies that contributed to business growth, market differentiation, and commercial results. Experience leading, mentoring, or providing strategic direction to other product marketing professionals. Strong track record translating complex technology into compelling messaging, positioning, and customer value propositions. Proven experience developing competitive strategies, leading go-to-market initiatives, and supporting enterprise sales organizations. Exceptional writing, communication, and strategic storytelling skills. Creative, commercially minded thinker who can challenge established approaches, introduce new ideas, and execute effectively with limited resources. Strong leadership instincts, high standards, and the ability to balance strategic ownership with hands-on execution. Experience in fintech, financial crime compliance, cybersecurity, data, or AI is preferred but not required. Proven success scaling and differentiating enterprise technology is equally valuable. New York City is strongly preferred. What Success Looks Like Clear, compelling product differentiation and stronger competitive positioning across Sigma360's solutions. A proactive, strategically led product marketing function with clear priorities, accountability, and consistent execution. Successful product launches and go-to-market initiatives that contribute to market awareness, pipeline generation, and revenue opportunities. Improved sales effectiveness through stronger messaging, actionable competitive intelligence, and high-quality enablement. Effective leadership and mentorship of existing product marketing resources, allowing the function to scale without sacrificing execution quality. Demonstrable commercial impact, with performance measured by business outcomes rather than the volume of activities completed. Sigma360 is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.