Tourism Marketing Representative 1-3

It is the mission of the Louisiana Office of Tourism to market and promote Louisiana as a travel destination to in-state, domestic, and international visitors. The Louisiana Office of Tourism employs a variety of initiatives to accomplish this mission. It implements broad-based advertising campaigns, sponsors special events, conducts sales missions into many domestic and international marketplaces and contracts with international representatives in several foreign countries.

These initiatives promote economic growth and employment opportunities through increased number of visitors and visitor spending across the state. To accomplish this mission, the Louisiana Office of Tourism seeks a highly qualified, independent, and self-starting employee who can manage complex responsibilities, pay great attention to details, and has knowledge of the Louisiana music industry, its importance to the promotion of Louisiana and ways in which the many music genres should be preserved and marketed around the world.

This position works in the tourism sales office working with domestic and international sales. This position will develop the Louisiana Music Trail and Music Marketing Program within the Louisiana Office of Tourism to serve as a central hub for promoting and preserving the state's vibrant musical heritage, attracting visitors, supporting aspiring music professionals, and fostering the long-term sustainability and innovation of the music industry.

A preferred candidate should posses the following competencies: Building and Supporting Teams: The ability to combine one's actions and efforts with others to work toward achieving a common goal. Demonstrating Accountability: The ability to take ownership of actions, behaviors, performance, decisions, and outcomes. Thinking Critically: The ability to analyze information objectively, identify connections across sources, and form logical, well-supported conclusions. Three years of experience in tourism, marketing, public relations, or administrative services; OR

Six years of full-time experience in any field; OR

A bachelor's degree.

EXPERIENCE SUBSTITUTION: Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field. The official job specifications for this role, as defined by the State Civil Service, can be found here. Job Duties:

• Support the preservation of Louisiana’s iconic genes through technical assistance support and connecting projects to funding for music projects.
• Provide technical assistance, support, and connect cultural events and festivals to resources.
• Leverage social media, a dedicated website, and digital marketing strategies to engage local, national, and international audiences and highlight Louisiana's music events and talent.
• Highlight Louisiana's music-related landmarks, festivals, venues, cultural events, and museums.
• Organize music-focused, curated tours with local event planners to offer year-round opportunities for visitors to experience Louisiana's music culture.
• Use media channels, music publications, and global influencers to promote Louisiana as a premier music destination for domestic and international visitors.
• Continue the development of the Louisiana Music Trail, a tourism and cultural development initiative highlighting key music-related sites across the state (www.louisianamusictrail.com).
• Develop a unified brand identity that reflects Louisiana's musical heritage, incorporating this identity across promotional campaigns, materials, and collaborations.
• Develop a Louisiana Music Hall of Fame in conjunction with the New Orleans Jazz Museum
• Develop a music awards program to be presented each year to culture-bearer musicians for installation at the Louisiana Music Hall of Fame.
• Oversee the development of the Louisiana Music Commission, identify core duties and responsibilities, and ensure collaboration between state agencies and the local music community.
• Provide information related to grants, fellowships, and professional development opportunities to Louisiana's music community.
• Other duties as assigned.

Position-Specific Details: Appointment Type: Probational or Promotional Career Progression: This position may be filled as a Tourism Marketing Representative 1, 2, or 3. As part of a Career Progression Group, vacancies may be filled based on the qualifications of the selected applicant. Please refer to the "Class Specifications" page for specific information of salary ranges, minimum qualifications and job concepts for each level. Work Schedule: Work hours are 8:00 AM to 4:30 PM, Monday - Friday. This position may be required to work evenings, weekends, holidays, and/or overtime. This position may be required to travel. Compensation: The salary offered will be determined based on qualifications and experience.

How To Apply: To apply for this vacancy, click on the “Apply” link above and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page. *Information to support your eligibility for the position must be included in the application (i.e., relevant, detailed experience/education). Resumes will not be accepted in lieu of completed education and experience sections. Applications may be rejected if incomplete. The Office of the Lieutenant Governor and the Department of Culture, Recreation, and Tourism are participants in the E-Verify system for identification and employment eligibility purposes.

Louisiana as a State, is a Model Employer for People with Disabilities.

Contact Information: For further information about this vacancy, contact: Katelyn Wale Department of Culture, Recreation, & Tourism 1051 N. 3rd Street Baton Rouge, LA 70802 Fax: (225) 342-7928 [email protected]