
Lead Commercialization
Dallas, TXFull-time$144–216K/yrSeen 3w agoSeen in employer's feed 5 days ago
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At a glance
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Requirements
Credentials this posting asks for.
Job overview
The Lead Commercialization role drives AT&T’s product and service commercialization lifecycle to accelerate revenue growth and market share. It implements go-to-market strategies, monitors product and channel performance, coordinates launch programs, aligns stakeholders, and supports market expansion. The role is described as an experienced expert who leads significant projects, influences executive decisions, mentors staff, and collaborates with senior leadership.
Skills & qualifications
Skills
Qualifications
Benefits
Full job description
Overall Purpose:
Drive the end-to-end commercialization lifecycle for AT&T’s products and services, accelerating revenue growth and market share by implementing innovative go-to-market strategies and driving data-driven optimization.
Key Roles and Responsibilities : Typical tasks may include, but are not limited to, the following:
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Implement go-to-market strategies: Translate established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings.
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Performance and Strategy: Continuously monitor and optimize product and channel performance. Use data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
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Program and Project Management: Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs.
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Stakeholder engagement: Serve as a liaison to align business units and deliver insights and recommendations to senior leadership.
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Growth Support : Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.
Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No
Education/Experience : Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.
Our Lead Commercialization jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
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Medical/Dental/Vision coverage
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401(k) plan
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Tuition reimbursement program
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Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
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Paid Parental Leave
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Paid Caregiver Leave
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Additional sick leave beyond what state and local law require may be available but is unprotected
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Adoption Reimbursement
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Disability Benefits (short term and long term)
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Life and Accidental Death Insurance
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Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
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Employee Assistance Programs (EAP)
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Extensive employee wellness programs
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Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$143,800.00 - $215,800.00
AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here (https://urldefense.com/v3/\_\_https:/www.eeoc.gov/poster\_\_;!!BhdT!gVgkRvpoFXvxCPguQlKOpna1E9V2xmnpQvxcjhTWaBpnwCl09S3N6PYnLgM6kQjmJXAYFLihSQ4W3Sw2boE9zgEA$) to learn more or request an application accommodation here (https://urldefense.com/v3/\_\_https:/www.att.jobs/accommodation/\_\_;!!BhdT!gVgkRvpoFXvxCPguQlKOpna1E9V2xmnpQvxcjhTWaBpnwCl09S3N6PYnLgM6kQjmJXAYFLihSQ4W3Sw2bszyLYN3$) .
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws
We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status
How this job compares
Set against the 2,741 open Product Marketing jobs on Olive Jobs, counted October 27, 2026.
- Pay
- This posting$144–216K/yr
- Texas median$120–205K/yr73 salary ranges
- US median$128–210K/yr2,213 salary ranges
This range's midpoint, $180K, is 10% above the Texas median midpoint ($163K) — in the middle half of Product Marketing salary ranges in Texas.
- Openings
- Olive Jobs lists 118 open Product Marketing jobs in Texas and 2,741 across the US. 11% of them nationwide are listed as remote or flexible.
- Experience
- This posting asks for at least 5 years of experience; Product Marketing postings that state a minimum ask for 6 years at the median (2,366 postings).
- Education
- 853 of the 2,741 open Product Marketing jobs (31%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on October 27, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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