Marketing Technology Product Strategist (SEO/AEO/GEO)

Job Description

Insight Global is seeking a Marketing Technology Product Strategist. This individual will serve as the end client's organizational search optimization expert, responsible for improving how physicians, specialties, services, and research initiatives are discovered through both traditional search engines and emerging AI-powered platforms.

This role focuses on SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), ensuring content is surfaced effectively through Google, ChatGPT, Gemini, Copilot, Perplexity, and other AI-driven search experiences. The ideal candidate is a hands-on practitioner who actively works in search optimization, understands how LLMs and AI search platforms index and surface content, and can translate data into strategic recommendations for leadership.

Daily Duties: Optimize existing content and develop recommendations for new content Improve visibility across Google and AI-powered search platforms Diagnose technical SEO, AEO, and GEO performance issues Analyze search performance and build dashboards/reporting Partner with marketing, content, development, and agency teams Support physician, service line, research, and academic initiatives Present findings and recommendations to leadership Serve as an internal subject matter expert on search optimization strategy

Skills and Requirements

3+ years of hands-on SEO experience Current experience with SEO and AEO/GEO initiatives Understanding of how AI search platforms and LLMs discover, retrieve, and cite content Experience optimizing content, metadata, schema markup, site structure, and search visibility Strong analytical and data storytelling skills Experience presenting recommendations to leadership Experience working with agencies, vendors, and third-party partners Ability to independently manage priorities and multiple concurrent initiatives Experience with tools such as: GA4 Google Search Console Ahrefs Screaming Frog Conductor SEO Clarity or similar SEO platforms Healthcare or hospital marketing experience Enterprise or multi-site SEO experience Adobe Experience Manager (AEM) Google Business Profile / Local SEO experience Technical SEO expertise including: Schema Markup Structured Data Metadata Optimization Site Architecture Core Web Vitals Crawl Analysis JavaScript SEO

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].