Senior Director, Audience Growth, Distribution & Monetization

Dow Jones & Co. Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day. If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you. Dow Jones, Making Careers Newsworthy All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put Reasonable Accommodation in the subject line. NYC - 1211 Ave of the Americas Full timeJob_Req_55104 Job Description: About the Role: Dow Jones is building something ambitious in video, rooted in the authority of The Wall Street Journal, Barron's, MarketWatch, and Investor's Business Daily, and designed for how audiences actually watch business news now. This is a rare opportunity to help build how this new business finds its audience, builds habits and turns that audience into a sustainable business. We are looking for someone who understands that on YouTube and connected TV, distribution does not begin after a show is finished. The format, title, thumbnail, retention shape and publishing cadence are all creative decisions and they can determine whether an excellent episode reaches forty thousand people or four million. You are part audience strategist, part commercial architect, part creative partner to the programming team. This role sits at the center of the network. Pre-launch, the immediate priority is YouTube: personally establishing exceptional channel architecture, publishing, packaging, optimization and performance practices before building the team that will scale them. For the larger network build, you will work as the standing counterpart to Programming on what we make, Sales on what it earns, and to Product, Editorial and Finance on everything in between. The right person is entrepreneurial, analytical and deeply hands-on and knows how to pursue reach without compromising trust. You will: * Determine the YouTube channel architecture for the new network and what belongs on existing Dow Jones channels, and when a new network or show-specific channel is warranted, how the portfolio works together without fragmenting the audience. * Lead, and initially operate, Dow Jones' YouTube presence, ensuring every channel and show page is exceptionally programmed, packaged and optimized. Establish best-in-class practices across channel architecture, publishing cadence, metadata, playlists, live and replay strategy, homepage organization and ongoing performance optimization. * Develop and execute long-term channel and platform audience growth strategy across YouTube, connected TV and FAST, podcast and vodcast platforms, social video for the new n