Director Market Research - Neuro Rare

Director Market Research - Neuro Rare

Requisition ID: 8257

Location:

Boston, MA, US

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases. Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!

Summary:

The Director Market Research will lead the market research (MR) function and serve as the dedicated insights partner for the U.S. Neuro-rare teams. The Director will shape and lead the research agenda for the Lundbeck portfolio to inform brand strategy, launch planning, and decisions that help us better serve our patients. The role will build a deep understanding of healthcare professionals, caregivers, patients, and payers, connecting their needs and behaviors to clear business recommendations, and will own all aspects of MR and Competitive Intelligence (CI). Working closely with Marketing and Analytics and Customer Experience (ACE), the Director will identify the questions that matter most, bring evidence to key decisions, and help the team act on what it learns.

Essential Functions:

• Shape the insight agenda

• Partner with the neuro rare commercial teams and lead broader market research team to define priority business questions and a research plan aligned with business objectives.

• Challenge assumptions, identify gaps in understanding, and ensure research addresses decisions the team needs to make.

• Balance immediate needs with foundational research that builds lasting market and customer understanding.

• Build customer and market understanding

• Develop a clear view of the rare epilepsy and MSA landscapes, including treatment pathways, referral patterns, unmet needs, and competitive dynamics.

• Explore how HCPs make treatment decisions in how patients and caregivers experience care, seek information, and advocate for loved ones.

• Identify clinical and practical factors that influence treatment consideration, adoption, and access.

• Shape brand strategy and launch decisions

• Proactively provides strategic insight to shape brand strategy with cross functional partners

• Partner with forecasting and analytics colleagues to strengthen assumptions about market opportunity and potential adoption.

• Work with Marketing and ACE to define measures of launch progress and use research to provide actionable recommendations

• Partners with Medical Affairs, Advocacy, Patient Services, and Market Access to build shared understanding and coordinate research where appropriate.

• Oversee market research and deliver high-quality research and Competitive Intelligence

• Leads, manages, and develops the Market Research team to ensure alignment and foster a collaborative work environment

• Leads continuous improvement initiatives, sharing knowledge of new research methodologies and approaches, with the market research team.

• Oversees qualitative and quantitative research with appropriate methodological rigor.

• Leverages innovative CI methodologies to fill the intelligence gaps and the clear communication of the related implications and insights.

• Manage research partnersincluding but not limited to RFP solicitation, relationship maintenance and budget activities.

• Adhere to Lundbeck research standards, privacy requirements, and compliance processes.

Required Education, Experience, and Skills:

• Accredited Bachelor's degree

• 10+ years progressive experience in customer insights and analytics in the pharmaceutical / biotech industry or related consulting experience

• Rare disease experience

• Previous product launch and early pipeline experience

• Experience applying behavioral economics or behavioral science techniques to uncover decision drivers and inform positioning, messaging, and customer engagement strategies

• Significant working experience in all types of market research techniques, both qualitative and quantitative, including multivariate analytical techniques

• Strong ability to communicate effectively with all levels of the organization (verbal, written and presentation skills)

• Demonstrated relationship development with the ability to work effectively both independently and within a team

• Demonstrated ability to influence others and build consensus

• Knowledge of secondary data sources

• Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint

Preferred Education, Experience, and Skills:

• Advanced degree, including MBA, MS, or PharmD degree

• Neuro research experience

• Previous people leadership

• Strong preference for candidate to based in Boston, MA

Travel:

• Willingness/Ability to travel up to 10-20% domestically

• If based remotely, additional travel will be required to Boston, MA to meet the needs of the role and the business.

The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate’s geographical location, qualifications, skills, competencies, and proficiency for the role. Salary Pay Range: $230,000 - $260,000 and eligibility for a 25% bonus target based on company and individual performance, and eligibility to participate in the company’s long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our site. Applications accepted on an ongoing basis. #LI-LM1

Why Lundbeck

Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on theU.S. career site (https://www.lundbeck.com/content/dam/lundbeck-com/americas/united-states/careers/Lundbeck\_Benefits\_Summary.pdf) .

Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit theU.S. career site (https://www.lundbeck.com/us/careers/your-job/eeo-accommodations-policy) .

Lundbeck is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates inE-Verify (https://www.lundbeck.com/content/dam/lundbeck-com/americas/united-states/careers/E-Verify\_Participation\_Poster\_Eng\_Es.pdf) .

About Lundbeck

At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their careers, and society as a whole depend on us.

Through cutting edge science and strong partnerships, we develop and market some of the world’s leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.

The brain health challenge is real. Our commitment is real. Our impact is real.

About Lundbeck

At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.

Through cutting edge science and strong partnerships, we develop and market some of the world’s leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.

The brain health challenge is real. Our commitment is real. Our impact is real.